Buch, Englisch, Band 444, 285 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 452 g
Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1¿2, 1995
Buch, Englisch, Band 444, 285 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 452 g
Reihe: Lecture Notes in Economics and Mathematical Systems
ISBN: 978-3-540-61613-9
Verlag: Springer Berlin Heidelberg
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Advertising.- Feedback Stackelberg Equilibria in a Dynamic Game of Advertising Competition: A Numerical Analysis.- An Empirical Comparison of Oligopolistic Advertising Strategies.- Risk-Sensitive Dynamic Market Share Attraction Games: An Extended Abstract.- Pricing.- Specification and Estimation of Nonlinear Models with Dynamic Reference Prices.- Asymmetric Dynamic Switching Between High and Low Quality Brands: Empirical Evidence from the US Car Market.- Profit Impacts of Aggressive and Cooperative Pricing Strategies.- Strategic Consumers in a Durable Goods Monopoly.- New Product Diffusion Models.- Government Price Subsidies to Promote Fast Diffusion of a New Consumer Durable.- Optimal Pricing Strategies for Primary and Contingent Products under Duopoly Environment.- Channels of Distribution.- Impacts of Category Management and Brand Management from a Retailer’s Perspective.- Channel Coordination in the Presence of Two Sided Asymmetric Information.- Dynamic Marketing Strategies in a Two-Member Channel.- Other Models of Competition.- Avoiding Myopia: Seeing the Competition.- A Game-Theoretic Analysis of Capacity Competition in Non-differentiated Oligopolistic Markets.- Integrating Advertising and Promotion with the Organization’s “Nonmarketing” Activities: Dynamic Concepts and a Computer-Assisted Profit/Cost Planning Approach.- Modeling of Customer Response to Marketing of Local Telephone Services.- List of Contributing Authors.