Buch, Englisch, 270 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 399 g
How to Achieve Success, Grow Your Business, and Get Paid to Party!
Buch, Englisch, 270 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 399 g
ISBN: 978-0-240-80782-9
Verlag: Routledge
The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.
Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction. and much, much more.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikindustrie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Musikindustrie
- Geisteswissenschaften Musikwissenschaft Musikwissenschaft Allgemein Musikalische Akustik, Tontechnik, Musikaufnahme
Weitere Infos & Material
Introduction; Prosperity; Business Matters; Marketing; Sales; Speciality Markets; Customer Service; Advertising; Public Relations; Networking; Records of Success; Sample Materials