Buch, Englisch, 344 Seiten, Format (B × H): 156 mm x 234 mm
A Practical Guide for Multimedia Journalism
Buch, Englisch, 344 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-032-77853-2
Verlag: Taylor & Francis Ltd
Now in its third edition, Mobile and Social Media Journalism continues to be an essential resource for those learning about how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences.
Merging theory and practice, this textbook includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. This third edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way audiences consume news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, this edition includes new material on the rise of artificial intelligence (AI), increased polarization of media, and shifting algorithms on social platforms. Increased attention is paid to visual content for social storytelling as well as how journalists can look after their mental health when exposed to online harassment and cognitive overload.
This book is essential reading for journalism students as well as media professionals seeking to update their skills.
An online accompaniment to this book can be found at www.mobileandsocialmediajournalism.com, providing extra resources for students and lecturers, including lecture slides, video tutorials, industry news, and sample assignments.
Zielgruppe
Postgraduate, Undergraduate Advanced, and Undergraduate Core
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface
Acknowledgements
1. FORCES AT THE GATE: AN ACTIVE AUDIENCE
Technology and Journalism
Before social media: One-way communication
Social media: Journalism as a conversation
Role of the Audience
Who are the gatekeepers?
Content producers: The power of an active audience
News consumption: Mobile and social
Impact on Journalists
Newsgathering
Distribution of news
Audience engagement
Checklist
Stay informed
Discussion
2. NAVIGATING THE NEWSROOM: A MULTIPLATFORM HUB OF CONTENT
Rebooting the Newsroom
Breaking down silos
Financial and employment picture
Power of social media providers and other tech giants
Multimedia Mindset
Adapting to a Mobile and Social Audience: Evolving Business Models
Newspaper
Television
Radio
Digital-only
Newsroom Mobile and Social Media Editorial Strategies
Keep them coming back for more
Different platforms, different approaches
Experimenting with ‘newer’ way of delivering content
Checklist
Mobile and social media strategy analysis
Discussion
3. YOUR SOCIAL MEDIA BRAND: WHO DO YOU WANT TO BE?
Social Media Branding and Journalism
Social Media Audit
Search
Analyze and act
Assume everything is public
Building a Social Media Brand
Separate personal and professional accounts?
Online spaces where you should be active
Creating standout social media profiles
Consistency
Think before you post
Become the go-to journalist
Checklist
Social media audit
Build your presence
Choose a beat
Discussion
Reminder
4. SOCIAL NEWSGATHERING
Social Sleuthing: Story Ideas, Sources, and Content
Social listening
Social searching
Social media command center: Organize listening and searching
Crowdsourcing: Social Collaboration and Curation
Harnessing the power of the audience
Reporting what you gather: Vetting and visualizing the data
Checklist
Social media lists
Social dashboard
The workout
Crowdsource
Reminder
5. FROM THE FIELD: THE MOBILE JOURNALIST
Digital-First Mindset: Mobile and Social
Planning your story: The digital-first story pitch
Different types of stories, different approaches
Working Remotely
Equipment and accessories
Storage and file management
Mobile reporting apps
Video
Production apps
Shooting
Editing multitrack stories
Readable videos
Vertical story format
Live streaming
Publishing video
Audio
Production apps
Recording and editing
Still Images
Production apps
Photography
Social media graphics
Mobile-First Workflow: A Digital Juggling Act
Managing the reporting process
Workflow in action
Checklist
Digital-first discussion
Get in the mojo groove
Scavenger hunt
Reminder
6. WRITING MOBILE-FRIENDLY WEB STORIES
Mobile-Friendly Layout
Mobile audience
Prioritize article pages
Bite-sized, “snackable” chunks
Length
Visuals
Writing With A Mobile Audience In Mind
Story structures
Search engine optimization (SEO)
Short and shareable headlines
Front-load stories: Secondary headlines and key points
Ledes
Nut grafs
Subheadings
Photo captions: A mini story within the story
Artificial Intelligence
The backstory
Automated writing
Brainstorming SEO headlines and keywords
Checklist
Put on your editor’s hat
Writing and layout drill
Brainstorm using AI
Teaching moment
7. SOCIAL MEDIA WRITING AND ENGAGEMENT
What Do I Post While Reporting?
Social media optimization
Writing for social media
Live coverage: Reporting in realtime
Beyond the “final” story: Continuing the conversation
Checklist
Social media activity: Sharing as you report
Multimedia web story
8. AUDIENCE ANALYTICS
Is It Working? Measuring the Success of Your Mobile and Social Media Activity
How Newsrooms Use Social Media and Web Analytics
Pitfalls of Analytics
Analytics Tools
Facebook Insights
Instagram analytics
Website analytics
X analytics
Report, Share, Experiment, Measure, Adjust
Checklist
Making sense of the data
9. SOCIAL MEDIA ETHICS AND POLICIES
New Dilemmas
Charting an Ethical Course: Applying Journalism Ethics to Social Media
Newsroom Social Media Policies
You can’t post that! Professional and personal activity
Contacting sources on social media
Interacting with the audience
Verification of user-generated content
Seeking permission, copyright, and fair use
Correction guidelines
Ownership of social media accounts
Guidelines About Use of Artificial Intelligence
Checklist
Mobile and social media strategy analysis
What’s the real deal?
What would you do?
Social media backlash
Reminders
10. THE SPREAD OF MISINFORMATION
What Is Fake News?
Post-Truth World
Why People Share Fake News
Identifying Fake News
Shared Responsibilities to Combat Fake Misinformation
Technology companies
Journalists
Educators
Public
Checklist
Discussion
Victim or villain?
Manipulated media, real consequences
11. MOBILE AND SOCIAL MEDIA IN YOUR CAREER
Qualifications Needed in Today’s Newsrooms
Mobile and Social Media Jobs and Internships
Finding Job and Internship Leads
Breaking into the Business: Leverage Your Digital Know-How
Online portfolio and brand
Resume
Cover letter
Applying and interviewing
Checklist
Review job descriptions
LinkedIn Alumni search
Polish and present your profile
Index
