International Business Growth Strategies for Emerging Markets

Creating Sustainable Entrepreneurial Expansion
1. Auflage 2025
ISBN: 978-1-041-07028-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 278 Seiten, Format (B × H): 174 mm x 246 mm

Reihe: Small Business & Entrepreneurship

International Business Growth Strategies for Emerging Markets: Creating Sustainable Entrepreneurial Expansion is a comprehensive introductory guide to taking sustainable business into, and doing business within, the world’s fastest-growing economies.

The authors, multi-cultural seasoned experts in accounting, finance, law, and strategy, stress the fundamental importance of sustainability. They underline the critical role of research and analysis before action. The potential positive impact of AI and digital transformation is a consistent theme. Drawing on their own experiences and a rich panoply of relevant literature, the authors highlight opportunities, risks, and proven techniques for market entry.

Primarily written to inform undergraduate and postgraduate business students, the book also appeals to executives and managers tasked with crafting successful plans for businesses contemplating foundation or expansion in a world of unlimited potential.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

Amlani, Alym

Hazzan, Seni

Davis, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

CHAPTER 1: MARKET CATEGORIES  CHAPTER 2: THE VUCA FRAMEWORK  CHAPTER 3: SUSTAINABILITY AND THE PILLARS OF ESG IN EMERGING MARKETS  CHAPTER 4: EMERGING MARKET MACROECONOMICS AND ANALYSIS  CHAPTER 5: EMERGING MARKET CONSUMERS  CHAPTER 6: MARKET ENTRY MODES  CHAPTER 7. FORMULATING VISION AND MISSION STATEMENTS, VALUE PROPOSITIONS, AND GAINING COMPETITIVE ADVANTAGE  CHAPTER 8: BRANDING AND MARKETING FOR EMERGING MARKETS  CHAPTER 9: SUPPLY CHAINS AND DISTRIBUTION CHANNELS IN EMERGING MARKETS  CHAPTER 10: LEGAL COMPLEXITY IN EMERGING MARKETS  CHAPTER 11: HUMAN RESOURCES AND TALENT MANAGEMENT IN EMERGING MARKETS  CHAPTER 12: FINANCING, FUNDRAISING, AND INVESTMENT IN EMERGING MARKETS  CHAPTER 13: TRENDS AND OPPORTUNITIES IN EMERGING MARKETS  APPENDIX

Über Autor(innen)

Seni Hazzan has taught at Berkeley, Harvard, Yale, Menlo and Pepperdine Universities; he is now a member of faculty at Hult International Business School based in Boston, Mass. A graduate of the Universities of Maiduguri, Yale, Berkeley and Pepperdine, he holds both CPA and FCA professional designations.

Alym Amlani CPA is a recognized thought leader and highly respected educator at the University of British Columbia’s Sauder School of Business, the Langara School of Management, and Kwantlen Polytechnic University’s Melville School of Business.

Paul Davis has returned to academia after a lifetime in international business. Trained as a lawyer in the United Kingdom, he emigrated to Canada and earned his doctorate in law from the University of Ottawa.