Baran | ISE INTRODUCTION TO MASS COMMUNICATION: MEDIA LITERACY AND CULTURE | Buch | 978-1-260-09236-3 | www.sack.de

Buch, Englisch, 466 Seiten, Format (B × H): 270 mm x 209 mm, Gewicht: 810 g

Baran

ISE INTRODUCTION TO MASS COMMUNICATION: MEDIA LITERACY AND CULTURE


10 ed
ISBN: 978-1-260-09236-3
Verlag: McGraw-Hill Education

Buch, Englisch, 466 Seiten, Format (B × H): 270 mm x 209 mm, Gewicht: 810 g

ISBN: 978-1-260-09236-3
Verlag: McGraw-Hill Education


In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.  By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers.  Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries.  The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills.  New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

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Autoren/Hrsg.


Weitere Infos & Material


Part One: Laying the Groundwork1. Mass Communication, Culture, and Media Literacy2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Strategic Communication Industries11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global MediaGlossaryReferences


Baran, Stanley
Stanley Baran earned his Ph.D. in communication research at the University of Massachusetts after taking his M.A. in journalism at Pennsylvania State University. He taught for 4 years at Cleveland State University, eventually moving to the University of Texas. He led the Department of Radio-TV-Films graduate program for 6 of his 9 years in Austin and won numerous teaching awards there, including the AMOCO Teaching Excellence Award as the best instructor on that 40,000-student campus, the College of Communications Teaching Excellence Award as that colleges outstanding professor, and Utmost Magazines Student Poll for best instructor. Dr. Baran moved to San Jose State University in 1987 and served 9 years as chair of the Department of Television, Radio, Film, and Theatre. At SJSU he was named Presidents Scholar as the Universitys outstanding researcher. Now, he teaches at Bryant University, where he is the founding chair of that schools Communication Department. Among his other experiences shaping this book are service as a Fulbright Scholar and his many years of professional activity in audience research, writing for radio, and producing for television. Dr. Baran has published 10 books and scores of scholarly articles and sits or has sat on the editorial boards of six journals. His work has been translated into half-a-dozen languages. He is a skilled boater and a tenor saxophonist for the Wakefield, Rhode Island, Concert Band. He is married to Susan Baran and has two very cool children, Matt and Jordan, who grew up much faster than he wanted.



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