Buch, Englisch, 416 Seiten, Format (B × H): 187 mm x 239 mm, Gewicht: 658 g
Buch, Englisch, 416 Seiten, Format (B × H): 187 mm x 239 mm, Gewicht: 658 g
ISBN: 978-0-07-126742-7
Verlag: McGraw-Hill Education - Europe
Leadership Communication is a text to guide current and potential leaders in developing the communication capabilities needed to be transformational leaders. It brings together managerial communication and concepts of emotional intelligence to create a new model of communication skills and strategies for corporate leaders. The Third Edition of Leadership Communication has been updated and changed specifically to emphasize transformational leadership, ethics, and integrity and to include guidance on the use of current social media.
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Weitere Infos & Material
Section One – Core Leadership CommunicationChapter 1 – What is Leadership Communication?Identifying LeadershipConnecting Leadership to CommunicationApplying the Leadership Communication FrameworkProjecting a Positive Leadership EthosConnecting Ethos and EthicsChapter 2 – Leadership Communication Purpose, Strategy, and StructureEstablishing a Clear PurposeDetermining Communication StrategyAnalyzing AudiencesOrganizing Communication EffectivelyChapter 3 – The Language of Leaders Achieving a Positive Ethos through Tone and StyleCommunicating ConciselyWriting for Social Media: Additional ConsiderationsFollowing the Language Rules that MatterEditing and Proofreading TechniquesMaking Computers Work for YouChapter 4 – Written Leadership CommunicationSelecting the Most Effective Communication MediumCreating Individual and Team Written CommunicationInteracting with Social MediaOrganizing the Content CoherentlyConforming to Expectations in CorrespondenceIncluding Expected Content in ReportsFormatting Written Communication EffectivelyChapter 5 –Leadership PresentationsPlanning a PresentationPreparing a Presentation to Achieve the Greatest ImpactPresenting Effectively and with Greater ConfidenceOverall EffectChapter 6 – Graphics and PowerPoint with a Leadership EdgeRecognizing When to Use GraphicsEmploying Fundamental Graphic Content and Design PrinciplesSelecting and Designing Effective Data ChartsCreating Meaningful and Effective Text LayoutsMaking the Most of PowerPoint as a Design and Presentation ToolSection Two – Organizational Leadership CommunicationChapter 7 – Emotional Intelligence and Interpersonal Skills for LeadersAppreciating the Value of Emotional IntelligenceIncreasing Own Self-AwarenessImproving Nonverbal SkillsImproving Listening SkillsNetworkingChapter 8 –Cultural Literacy and Cross-Cultural Leadership CommunicationDefining CultureRecognizing Major Cultural DifferencesConnecting and Communicating Across CulturesChapter 9 – Meetings: Leadership and ProductivityDeciding When a Meeting is the Best ForumCompleting the Essential PlanningConducting a Productive Meeting Managing Meeting Problems and ConflictEnsuring Meetings Lead to ActionChapter 10 – High-Performing Team Leadership Building an Effective Team Establishing the Necessary Team Work ProcessesManaging the People Side of TeamsHandling Team Issues and ConflictHelping Virtual Teams SucceedSection Three – Corporate Leadership Communication Chapter 11 – Leadership through Strategic Internal CommunicationRecognizing the Strategic and Cultural Role of Employee CommunicationEstablishing Effective Internal CommunicationAssessing Employee Communication EffectivenessUsing Missions and Visions to Strengthen Internal Communication Designing and Implementing Effective Change Communication Chapter 12 – Leadership through Effective External RelationsDeveloping an External Relations Strategy Building and Maintaining a Positive Corporate Image Working with the News MediaHandling Crisis CommunicationsAppendixA – Self-Assessment of Leadership Communication AbilityWorksheet to Develop Personal Leadership Communication Plan B – The Business of GrammarC – Usage Self-AssessmentD – Successful Case Analysis and Discussion
