Buch, Englisch, Band 16/2, 360 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 735 g
Proceedings of the 29th Eurasia Business and Economics Society Conference
Buch, Englisch, Band 16/2, 360 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 735 g
Reihe: Eurasian Studies in Business and Economics
ISBN: 978-3-030-65084-1
Verlag: Springer International Publishing
This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics. It also includes related studies that address marketing and management-relevant aspects such as the impact of supervisor support on employee performance through work engagement, the standardization of global logistics business operations, elements to support long-term B2B communication, and omni-channel strategies in the Marketing 4.0 paradigm.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Management