Science V. Story

Narrative Strategies for Science Communicators
1. Auflage 2024
ISBN: 978-0-520-38082-0
Verlag: University of California Press

Buch, Englisch, 288 Seiten, Trade Paperback, Format (B × H): 152 mm x 226 mm, Gewicht: 408 g

Uncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling

Science v. Story analyzes four scientific controversies—climate change, evolution, vaccination, and COVID-19—through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive.

Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context.

Autoren/Hrsg.

Bloomfield, Emma Frances

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Geisteswissenschaften Sprachwissenschaft Sprechwissenschaft, Rhetorik
• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

List of Illustrations and Table
Acknowledgments

Introduction: Rewriting the Narrative of Science Communication
1. Case Studies and Rival Stories
2. Character and Action Wedges
3. Sequence and Scope Wedges
4. Storyteller and Content Wedges
5. Constellation Practices
Conclusion: Science and Story

Notes
Index

Über Autor(innen)

Emma Frances Bloomfield is Associate Professor of Communication Studies at the University of Nevada, Las Vegas, and author of Communication Strategies for Engaging Climate Skeptics: Religion and the Environment.