Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Erscheinungsjahr 2023
ISBN: 978-0-323-85615-7
Verlag: Elsevier Science & Technology

Buch, Englisch, 458 Seiten, Format (B × H): 214 mm x 273 mm, Gewicht: 1090 g

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource.

Autoren/Hrsg.

Bogueva, Diana

Ghosh, Dilip

Smarta, R.

Fachgebiete

• Technische Wissenschaften Verfahrenstechnik | Chemieingenieurwesen | Biotechnologie Lebensmitteltechnologie und Getränketechnologie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Acknowledgement

1. Introduction

Nutrition Science

2. Evidence-based Nutrition communication

3. Clinical application of whey proteins

4. Prospects of using of biologically active substances to prevent depression

5. Nutrition needs for lifestyle changes and managing disorders

Nutrition Marketing

6. Integrated Marketing Communications on Health Related Consumer Behaviours

7. Nutrition marketing on food labels

8. Innovative packaging as marketing tool in nutraceutical/nutritional products

9. Converting traditional knowledge to marketable products

10. Behavioural Nutrition

11. Branding and communication strategies in marketing nutritional products

12. Supply Chain; a competitive advantage

13. Marketing nutraceuticals and OTC products as FMCG products

14. The Pursuit of Natural Medicine - A Current Perspective

Social Marketing & Responsibility

15. Effectiveness of social marketing interventions for health improvement

16. Social media as a new platform for nutritional and health messages

17. Supporting healthy eating behaviour through social marketing

Consumer Perception & Insight

18. Cross-cultural perspective on health and nutrition claims, country of origin

19. Consumer centric innovation

20. Personalized nutrition: evolving science, consumer insights and regulatory position

21. Consumer perception & in-sight:??Role of brand equity

Public Health Policy & Regulation

22. How nutrition marketing links to public policy

23. Tools to understand what improves the health and wellbeing of New Zealanders

24. Nutrition regulation and policy in India

25. Integration of planning and food policy for improved nutrition

Case Studies

26. "Chyavanprash" -an ancient remedy for Modern era

Holistic Health

27. Home & Traditional Remedies for Energy and Nutrition

28. Functional nutrition for healthy and active longevity

Über Autor(innen)

Bogueva, Diana
Diana Bogueva is a social scientist, specializing in sustainable food consumption, generational consumer behavior, food and masculinity, alternative proteins, novel food processing technologies, and food sustainability and harmonization. Her work has received several prestigious awards, including at the 24th and 28th Gourmand Awards, often likened to the Oscars for food books, for her edited book "Environmental, Health and Business Opportunities in the New Meat Alternatives Market" (2019) and co-authored book "Food in a Planetary Emergency" (2022). Her recent co-edited book "Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy" (2023) is a finalist at the Association of American Publishers Awards for Professional and Scholarly Excellence (PROSE) Awards. Diana is currently a Research Fellow at the Curtin University Sustainability Policy Institute, where she also teaches the "People and Planet" unit as part of the Masters in Sustainability and Built Environment. She is the President of the Global Harmonization Initiative, headquartered in Vienna, and serves as a Board Member and Chair of the Consumer Perception Working Group.

Ghosh, Dilip
Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador, Global Harmonization Initiative (GHI).
With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies.
Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney.

Smarta, R.
Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.