The essential handbook for doing business internationally
E-Book, Englisch, 223 Seiten, eBook
ISBN: 978-3-8349-9237-6
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Annie Broadhead is an English language teacher at a language school in Cambridge and a lead examiner at the University of Cambridge.
Ginni Light is a trainer in language, communication, and intercultural skills for major companies across Europe.
They have both published numerous books on English as the international language of business.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Weitere Infos & Material
1;Contents;6
2;1 Communicating with clarity;12
2.1;Writing clearly;12
2.2;Use short sentences;12
2.3;Sentence and meaning;13
2.4;Writing a good paragraph;14
2.5;Effective paragraphing and linking;14
2.6;Linking words/expressions;15
2.7;Telephoning in English;16
2.8;Leaving a voicemail;16
3;2 Best-practice emails and working in multi-cultural teams;22
3.1;Advantages of emails;22
3.2;Dos and don’ts;22
3.3;Common abbreviations;24
3.4;Common e-mail acronyms;25
3.5;Emoticons or Smilies;26
3.6;To email or not from your work computer;26
3.7;Giving negative feedback by email;27
3.8;Working in multi-cultural teams;27
3.9;The Challenges of Multi-Cultural Teamwork;28
3.10;Raising awareness of different communication styles;29
4;3 Building business relationships;33
4.1;Small Talk – Big Problem;33
4.2;Why make small talk at all?;34
4.3;Be an active listener;34
4.4;Making small talk;34
4.5;Building on small talk;35
4.6;Safe topics to talk about;36
4.7;Use open questions when you make small talk;37
4.8;Active listening;37
4.9;Minimal responses;38
4.10;Helping a corporate visitor with problems;39
4.11;Writing an email to a new acquaintance – formality vs informality;39
5;4 Delegating;42
5.1;Know your team and the task requirements;42
5.2;Vocabulary;43
5.3;Excellent communication skills;44
5.4;Expressions for getting something done;44
5.5;Sample sentences;44
5.6;Empowering and ongoing support;45
5.7;Expressions for ongoing support;46
5.8;Organising a conference;47
5.9;Linking words and phrases/Describing a process;47
5.10;Speaking in chunks of meaning;50
6;5 Complaints;51
6.1;Complaining by telephone;51
6.2;Key factors in complaining whilst maintaining the relationship;53
6.3;Letters of complaint;56
6.4;Opening and closing salutations;56
6.5;Linking words and phrases for comparing and contrasting;58
7;6 Proposals and reports;59
7.1;Proposals;59
7.2;First and Foremost/The concept;59
7.3;Know the target reader;60
7.4;Let’s get writing;61
7.5;Title Page;61
7.6;Introductory paragraph;61
7.7;The main body of the proposal;62
7.8;The conclusion;62
7.9;The language;63
7.10;Revision of first draft;64
7.11;Reports;64
7.12;Purpose sentence;65
7.13;Creating the report;65
7.14;The reader(s);65
7.15;Collecting information;66
7.16;Organising the report;67
7.17;Writing a rough draft;67
7.18;Final report;67
8;7 Meetings;68
8.1;Ineffective meetings;68
8.2;How to make meetings more effective;68
8.3;The agenda;69
8.4;Chairing a Meeting;69
8.5;Participating in a meeting;72
8.6;Expressions for agreeing/disagreeing and giving opinions;72
8.7;Giving opinions;73
8.8;Minutes;73
9;8 Writing promotional copy;75
9.1;What’s the purpose of the text you’re writing?;75
9.2;Two types of advertising;75
9.3;Getting the reader’s attention: Headlines;76
10;9 Apologising;83
10.1;Accepting apologies;84
10.2;Your voice;85
10.3;Dealing with tricky situations;86
10.4;Written apologies;86
10.5;The language of apologies;89
11;10 Giving presentations with impact;90
11.1;Checklist;90
11.2;Using slides;90
11.3;Ordering a presentation;94
11.4;Structuring a presentation;94
11.5;Recycling key information;96
11.6;The Q&A session;97
11.7;Delivery;98
11.8;Voice warmers;98
11.9;Final tips;99
12;11 Team building and giving/receiving feedback;100
12.1;Team roles;100
12.2;Dealing with different team players;102
12.3;Feedback;103
12.4;Giving feedback;105
12.5;Writing a Memo;105
13;12 Deadlines and Reminders;107
13.1;Asking to have deadlines extended or workload reduced;107
13.2;Setting deadlines;108
13.3;Getting people to stick to deadlines;108
13.4;Written reminders to clients;110
14;13 Saying “no”;114
14.1;Saying ‘no’ politely;114
14.2;Saying ‘no’ more firmly;116
14.3;Saying ‘no’ assertively;118
14.4;Reporting unacceptable behaviour;119
15;14 Writing CVs with impact, covering letters, and letters of reference;123
15.1;How do you prepare to write a CV?;123
15.2;How do you write a CV?;124
15.3;Dos and don’ts when you write a CV;126
15.4;Covering letters;126
15.5;Writing a letter of reference;128
15.6;Tips for writing a letter of reference;128
15.7;Structuring a letter of reference;129
16;15 Conference invitations and requests for abstracts, cards for various occasions;132
16.1;Organising a conference;132
16.2;Engaging speakers;132
16.3;Call for papers and abstracts;133
16.4;Letter of invitation to a conference speaker;134
16.5;Writing cards – useful phrases for various occasions;135
16.6;Get well cards;135
16.7;Cheering someone up;136
16.8;Sympathy cards;136
16.9;New baby cards;137
16.10;Congratulations;137
16.11;Work anniversaries;138
16.12;Retirement cards;138
16.13;New job cards;138
16.14;Thank-you cards/notes;139
17;16 Influencing strategies and tactics;140
17.1;How to influence people and win friends;140
17.2;Strategies and tactics explained;141
17.3;Negative tactics – beware how you use them!;142
17.4;Good influencers are fun to be around;142
17.5;The Myers Briggs Type Indicator (MBTI);143
17.6;Working out your Myers Briggs type;146
18;17 Dealing with difficult people;148
18.1;Dealing with different types of difficult people;149
18.2;Positive vs negative communication;151
18.3;Assertiveness;152
18.4;Being assertive;155
18.5;Tact and Diplomacy;156
18.6;Making language more diplomatic;156
19;Appendix A Linking Words – A Summary;158
20;Appendix B Punctuation;159
21;Appendix C Proofreader’s marks;162
22;Appendix D The use of the articles a/an/the/ zero (no) article;165
23;Appendix E Conditional forms in the English language;168
23.1;1 Communicating with clarity KEY;170
23.2;2 Best-practice emails and working in multi-cultural teams KEY;173
23.3;3 Building business relationships KEY;176
23.4;4 Delegating KEY;179
23.5;5 Complaints KEY;182
23.6;6 Proposals and reports KEY;185
23.7;7 Meetings KEY;189
23.8;8 Writing promotional copy KEY;192
23.9;9 Apologising KEY;195
23.10;10 Giving presentations with impact KEY;198
23.11;11 Team building and giving/receiving feedback KEY;201
23.12;12 Deadlines and reminders KEY;204
23.13;13 Saying “no” KEY;207
23.14;14 Writing CVs with impact, covering letters, and letters of reference KEY;210
23.15;15 Conference invitations and requests for abstracts, cards for various occasions KEY;212
23.16;16 Influencing strategies and tactics KEY;216
23.17;17 Dealing with difficult people KEY;220
Communicating with clarity.- Best-practice emails and working in multi-cultural teams.- Building business relationships.- Delegating.- Complaints.- Proposals and reports.- Meetings.- Writing promotional copy.- Apologising.- Giving presentations with impact.- Team building and giving/receiving feedback.- Deadlines and Reminders.- Saying “no”.- Writing CVs with impact, covering letters, and letters of reference.- Conference invitations and requests for abstracts, cards for various occasions.- Influencing strategies and tactics.- Dealing with difficult people.
6 Proposals and reports (S. 58-59)
There are many similarities between writing a proposal and writing a report. Both require the use of formal language, clear structuring to guide the reader, and careful revision. In this chapter, proposals are dealt with first and then reports.
Proposals
Businesses can fail or thrive depending on how they communicate their ideas and a cleverly developed business proposal can make all the difference. The term proposal can refer to a wide range of documents, from a bid for a contract to a proposal to increase the budget for the office coffee. Proposals that are seeking funding or an alliance can involve millions of Euros whereas a proposal to give a temporary worker a permanent position has limited financial consequences. No matter what it is, the proposal must make a favourable impression and explain all aspects of the proposed concept clearly and quickly.
First and Foremost/The concept
When you have received the information for a proposal from someone else, i.e., you are not the original author of the proposal, it is imperative that you are clear as to what the concept is. Start off by summarising the concept in 2 or 3 sentences and then show it to a lay person. If they are not absolutely sure what the concept is, rewrite it until they are. Doing this, even when you are the original author, helps clarify the message you want to get across.
Task 1
Your own proposal: You want to propose to the HR department in your company that a full-time permanent post be created in the Accounts Department. A permanent employee did not return from maternity leave and she has not been replaced. At the moment when a crisis occurs, for example, salaries are in danger of not being paid on time and agency staff are brought in at considerable expense. You believe that a person in a permanent post would save money in the long run and allow the Accounts Department to operate under less stressful conditions. Write a brief outline of your proposal. You may like to use the following headings to guide you.
- The problem
- The goals
- The solution
Know the target reader Even if your proposal is an internal document, think carefully about who will read it. A proposal is written for the readers not for the writer. When you write a proposal in English, you’ll need to know the readers’ competence in the English language. Writing for a global audience means avoiding local assumptions and using neutral language rather than overly formal or, conversely, idiomatic phrases. Similarly, find out how conversant the readers are with the jargon of your business or the abbreviations that you use in your line of work. There’s nothing worse than ploughing through someone else’s gobbledygook.
