Burgess / Green / Jenkins YouTube

Online Video and Participatory Culture
1. Auflage 2013
ISBN: 978-0-7456-5889-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 184 Seiten, E-Book

Reihe: DMS - Digital Media and Society

YouTube is one of the most well-known and widely discussed sites ofparticipatory media in the contemporary online environment, and itis the first genuinely mass-popular platform for user-createdvideo. In this timely and comprehensive introduction to how YouTubeis being used and why it matters, Burgess and Green discuss theways that it relates to wider transformations in culture, societyand the economy.
The book critically examines the public debates surrounding thesite, demonstrating how it is central to struggles for authorityand control in the new media environment. Drawing on a range oftheoretical sources and empirical research, the authors discuss howYouTube is being used by the media industries, by audiences andamateur producers, and by particular communities of interest, andthe ways in which these uses challenge existing ideas aboutcultural 'production' and 'consumption'.
Rich with both concrete examples and featuring speciallycommissioned chapters by Henry Jenkins and John Hartley, the bookis essential reading for anyone interested in the contemporary andfuture implications of online media. It will be particularlyvaluable for students and scholars in media, communication andcultural studies.

Autoren/Hrsg.

Burgess, Jean

Green, Joshua

Jenkins, Henry

Hartley, John

Inhaltsverzeichnis

Preface vii
Acknowledgments x
1 How YouTube Matters 1
2 YouTube and the Mainstream Media 15
3 YouTube's Popular Culture 38
4 YouTube's Social Network 58
5 YouTube's Cultural Politics 75
6 YouTube's Uncertain Futures 100
Henry Jenkins: What Happened Before YouTube 109
John Hartley: Uses of YouTube - Digital Literacy and theGrowth of Knowledge 126
Notes 144
References 152
Index 170

Über Autor(innen)

Jean Burgess is a research fellow at the Centre of Excellence for Creative Industries and Innovation at Queensland University of Technology, Brisbane, Australia.
Joshua Green is a research manager and Postdoctoral Researcher in the Comparative Media Studies program at Massachusetts Institute of Technology.