Burns / Morris Business Finance

A Pictorial Guide for Managers
1. Auflage 2014
ISBN: 978-0-08-093821-9
Verlag: Elsevier Science & Techn.
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 90 Seiten, Web PDF

Using the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products' so original, Paul Burns and Peter Morris have now developed a humorous and easy-to-understand guide to the world of business finance. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business. Easy-to-understand guide to the financial world. Uses the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products'. Follow the adventures of small-time entrepreneur Jack Plank and his Finance Director cousin Vivienne as she helps him turn his business from a potential casualty of the 'Death Valley Curve' into an efficient, profit-making success story. Balance sheets, profit and loss statements, cash flow, working capital, depreciation, cash flow forecasting, budgeting, and gearing are all explained, making this the book to guide readers safely through the jargon jungle of financial management. Reluctant or inexperienced students of accountancy and finance will find this a delightfully refreshing, non-threatening way to get to grips with the subject, and it will be an invaluable guide for those already running or planning to set up their own business. - Easy-to-understand guide to the financial world - Uses the successful pictorial style, which made 'The Marketing Plan' and 'Selling Services and Products'

NDD, ATD, is an illustrator and designer of educational and training materials, head of design and manager of the Media Service Unit, University of Sussex, co-founder and studio manager of Business Training and producer of corporate videos. Peter is co-author of Finance for Small Businesses, Total Quality Management, Selling Products and Services (all published by Butterworth-Heinemann).

Autoren/Hrsg.

Burns, Paul

Morris, Peter

Inhaltsverzeichnis

1;Front Cover;1
2;Business Finance: A pictorial guide for managers;4
3;Copyright Page;5
4;Table of Contents;7
5;Foreword;6
6;Chapter 1. How Money Works in Business;8
6.1;Where does the money in the business come from?;11
6.2;Creditors and Debtors;17
6.3;Summary;18
7;Chapter 2. Profit and Loss and Balance Sheet;19
7.1;WHAT A PROFIT AND LOSS STATEMENT CAN'T TELL YOU;22
7.2;HOW DEBTORS AFFECT THE COMPANY'S ACCOUNTS;23
7.3;HOW CREDITORS AFFECT THE COMPANY'S ACCOUNTS;24
7.4;Summary;28
8;Chapter 3. Controlling Cash Flow;29
8.1;Summary;42
9;Chapter 4. Forecasting Performance;43
9.1;A SWOT Analysis will give you valuable information which you can use in your Growth Forecasts;45
9.2;Summary;53
10;Chapter 5. Interpreting Financial Information;54
10.1;Besides, Vivienne wants plenty of time to teach Jack a few facts of financial life...;54
10.2;The Return on Net Assets ratio tells you how efficient your business is;55
10.3;The key variable costs in most businesses are materials and labour;56
10.4;Provided someone is prepared to lend it the money a business can choose the level of gearing it wishes to suit the degree of risk it is prepared to take;58
10.5;Meanwhile, Leonards business has been gradually growing;61
10.6;Jack's turnover ratios;67
10.7;But there are two other reasons your business will succeed;68
10.8;Summary;70
11;Chapter 6. Planning for Success;72
11.1;To understand your business and plan for success, you must know what your business decisions will cost. Costing is an essential ingredient of business planning;72
11.2;A businesss decisions on prices, volume and cost are the crucial elements in planning for success;73
11.3;In any kind of business activity there are two kinds of costs - fixed and variable;74
11.4;It is vital to know the levels of fixed and variable costs when calculating the breakeven point;75
11.5;The breakeven point is the benchmark against which the profitability of the company is measured;76
11.6;How costs affect breakeven point;76
11.7;The Profit-volume chart;77
11.8;The contribution is the basis for two important calculations;78
11.9;Keep your breakeven point as low as possible and your contribution margin as high as possible;80
11.10;The higher the safety margin, the lower the risk to the business;81
11.11;Minimise your breakeven point. Maximise your margin of safety;83
11.12;Keep your fixed costs as low as possible. Maximise your contribution margin and keep your breakeven point low;85
11.13;So Fine Furnitures figures at the end of the year looked like this:;86
11.14;Summary;88
12;Chapter 7. Getting away from it all;89
13;Chapter 8. A Glossary of Accounting Terms;93
14;Chapter 9. Answer page;97