Buch, Englisch, 120 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 177 g
Buch, Englisch, 120 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 177 g
Reihe: Routledge Library Editions: Advertising
ISBN: 978-1-138-96613-0
Verlag: Taylor & Francis
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts –invaluable for day-to-day reference.
First published in 1949.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Words of warning 2. Why advertise? 3. The media: the press, outdoor publicity, film advertising, radio advertising, point of sale publicity, direct mail 4. The mechanics of advertising: paper and printing, mechanical production, colour work, adaption of press advertisements 5. The advertising agency 6. The science of advertising: advertising strategy, advertising tactics 7. Overseas advertising 8. Now you know.