Buch, Englisch, 400 Seiten, Format (B × H): 201 mm x 251 mm, Gewicht: 789 g
Buch, Englisch, 400 Seiten, Format (B × H): 201 mm x 251 mm, Gewicht: 789 g
ISBN: 978-1-4833-8061-2
Verlag: SAGE Publications, Inc
This popular textbook provides a balanced treatment of qualitative and quantitative methods, integrating substantive and compelling examples and research techniques throughout. It is written in a less formal style than many comparable texts, complete with practical examples drawn from everyday experience. The book has an Interactive eBook version with links to relevant video content, SAGE journal articles, interactive exercises and more.
New to this Edition:
New chapter on unobtrusive measures
New 'Research in the News' boxes
New 'Careers and Research' boxes
Increased coverage of mixed methods, and the use of technology and web-based research
Interactive eBook updated with new functionality for assessments and new videos
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Science, Society, and Social Research
Learning about the Social World
Can Social Scientists See the Social World More Clearly?
How Well Have We Done Our Research?
Chapter 2: The Process and Problems of Social Research
What Is the Question?
What Is the Theory?
What Is the Strategy?
What Is the Design?
But Is It Ethical?
Chapter 3: Ethics in Research
Historical Background
Ethical Principles
Chapter 4: Conceptualization and Measurement
What Do We Have in Mind?
How Will We Know When We’ve Found It?
How Much Information Do We Really Have?
Did We Measure What We Wanted to Measure?
Chapter 5: Sampling
How Do We Prepare to Sample?
What Sampling Method Should We Use?
Chapter 6: Causation and Experimental Design
Causal Explanation
What Causes What?
Why Experiment?
What If a True Experiment Isn’t Possible?
What Are the Threats to Validity in Experiments?
How Do Experimenters Protect Their Subjects?
Chapter 7: Survey Research
Why Is Survey Research So Popular?
How Should We Write Survey Questions?
How Should Questionnaires Be Designed?
What Are the Alternatives for Administering Surveys?
A Comparison of Survey Designs
Ethical Issues in Survey Research
Chapter 8: Elementary Quantitative Data Analysis
Why Do Statistics?
How to Prepare Data for Analysis
What Are the Options for Displaying Distributions?
What Are the Options for Summarizing Distributions?
How Can We Tell Whether Two Variables Are Related?
Analyzing Data Ethically: How Not to Lie With Statistics
Chapter 9: Qualitative Methods: Observing, Participating, Listening
What Are Qualitative Methods?
How Does Participant Observation Become a Research Method?
How Do You Conduct Intensive Interviews?
How Do You Run Focus Groups?
Analyzing Qualitative Data
Ethical Issues in Qualitative Research
Chapter 10: Qualitative Data Analysis
What Is Distinctive About Qualitative Data Analysis?
What Techniques Do Qualitative Data Analysts Use?
What Are Some Alternatives in Qualitative Data Analysis?
Why Are Mixed Methods Helpful?
How Can Computers Assist Qualitative Data Analysis?
What Ethical Issues Arise in Doing Qualitative Data Analysis?
Chapter 11: Unobtrusive Measures
Creative Sources
Content Analysis
Historical Methods
Comparative Methods
Chapter 12: Evaluation Research
What Is the History of Evaluation Research?
What Is Evaluation Research?
What Are the Alternatives in Evaluation Designs?
What Can an Evaluation Study Focus On?
Ethical Issues in Evaluation Research
Chapter 13: Reviewing, Proposing, and Reporting Research
Comparing Research Designs
Reviewing Research
Proposing New Research
Reporting Research