Chang Sony vs Samsung

The Inside Story of the Electronics Giants' Battle For Global Supremacy
1. Auflage 2011
ISBN: 978-0-470-83043-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 212 Seiten, E-Book

"Sony vs. Samsung is business history at its best! Itexplores the divergent fortunes of these two electronics giants inthe last decade and identifies the true reasons behind Sony'sdecline and Samsung's rise. Contrary to popular belief, Chang showsthat success (or failure) does not simply arise from differentstrategies. Rather, it emerges from major decisions that are deeplyrooted in the companies' organizational processes and theirexecutives' political behavior. This book is a must-read for anysenior executive."
--Constantinos Markides, Robert P. Bauman Professor ofStrategic Leadership and Chairman, Strategy Department, LondonBusiness School
"Sea-Jin Chang has produced that rarity in a business book--onethat is as valuable to practicing managers as it is insightful toacademic researchers. In this fascinating comparison of two modernglobal giants, he applies his high resolution research microscopeto their changing fortunes by dissecting their contrastingstrategies, and providing interesting insights into their divergentorganizational processes and management practices. This is a veryvaluable contribution to the international business literature. Itwill end up in as many corporate boardrooms as facultyseminars."
--Christopher A. Bartlett, Thomas D. Casserly ProfessorEmeritus, Harvard Business School
"Sea-Jin Chang has written a fascinating comparison of Sony andSamsung that will be valuable to anyone interested in strategy,organizations or international business. The interwoven and verydetailed case studies of two very different companies inoverlapping industries illuminate problems such as adaptation totechnological change (analog to digital), organizationalflexibility and globalization. His attempt to analyze bothstrategic development and implementation is successful and veryuseful. Both academics and practitioners will learn a lot from thisbook."
--Stephen J. Kobrin, William Wurster Professor ofMultinational Management, The Wharton School, University ofPennsylvania
"Refreshingly original and entertaining, this book analyzes majorstrategic decisions of Samsung and Sony and highlightsorganizational processes and top management leadership that haveshaped their performances. This is a must-read for all executiveswho want to understand the strengths and weaknesses of Asiancompetitors. It also provides penetrating insights to other Asiancompanies with global ambitions."
--Myoung Woo Lee, President and CEO, iriver

Autoren/Hrsg.

Chang, Sea-Jin

Inhaltsverzeichnis

Preface.
Chapter 1. Sony and Samsung: Portraits of Two GlobalCompetitors.
Part 1: Strategic Analysis.
Chapter 2. Prince and Pauper in the Analog World.
Chapter 3. Digital Dream Kids and the Digital Sashimi Shop.
Chapter 4. New Kids on the Block.
Chapter 5. Wannabe Globals.
Part 2: Organizational Process and Leadership.
Chapter 6. Same Silos but Different Outcomes.
Chapter 7. From Founders to Professionals Managers.
Chapter 8. The Future of Sony and Samsung Electronics.
Endnotes.
Glossary.
Index.

Über Autor(innen)

Sea-Jin Chang is a Kumho Asiana Group Endowed ChairProfessor of Business Administration at Korea University. Hereceived his BA and MA in economics from Seoul National University,and Ph.D. in strategic management from the Wharton School of theUniversity of Pennsylvania, where he was a Dean's Fellow.
Prior to his return to Korea, he was a professor at the SternSchool of Business of the New York University. He also had visitingappointments at Stanford Business School, INSEAD, London BusinessSchool, Hitotsubashi University, and the Wharton School of theUniversity of Pennsylvania. He is a leading researcher on themanagement of diversified multinational firms. His current researchincludes strategies for corporate growth through joint ventures andacquisitions, foreign direct investment, and comparative managementstudies of Japan, Korea and China. He serves on the editorialboards of several prestigious publications and has extensiveconsulting experience.