Chen Growth Product Manager's Handbook

Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics
1. Auflage 2024
ISBN: 978-1-83763-461-3
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 292 Seiten

No detailed description available for "Growth Product Manager's Handbook".

Autoren/Hrsg.

Chen, Eve

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Table of Contents - Introduction to Growth Product Management
- Understanding Product-Led Growth Management Models
- Understanding Your Customers
- Unlocking Success in Product Strategy and Planning
- Setting the Stage for a Powerful Product-Led Enterprise
- Defining and Communicating Your Product Value Proposition
- The Science of Growth Experimentation and Testing for Product-Led Success
- Define, Monitor, and Act on Your Performance Metrics
- Guiding Your Clients to the Pot of Gold
- Maintaining High Customer Retention Rates
- Unlocking Wallet Share through Expansion Revenue
- The Future of a Growth Product Manager

Über Autor(innen)

Chen Eve:

Eve Chen is a best-selling author, coach, serial entrepreneur, veteran growth marketer, and change driver with extensive experience from several global organizations. Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into high-performing systems with a methodical approach and align their resources to build a robust growth engine to exceed their goals. Currently, she heads up a revenue performance agency, The Growth Engine, which focuses on helping business leaders to accelerate their revenue results. Eve has an MBA from the Macquarie Graduate School of Management and is on the boards of several tech startup companies.