Be a Recruiting Superstar

The Fast Track to Network Marketing Millions
Erscheinungsjahr 2008
ISBN: 978-0-8144-0163-7
Verlag: AMACOM

Buch, Englisch, 224 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 374 g

Network marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their business by recruiting the right people. Written by a true network marketing superstar who personally signed over one thousand people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast.Filled with advice and inspiration, as well as helpful worksheets and exercises, this indispensable guide gives network marketers the know-how and confidence they need to grow their enterprise and become top earners.

Autoren/Hrsg.

Christensen, Mary

Christensen, Wayne

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management

Inhaltsverzeichnis

CONTENTS Foreword by Betty Palm ix Introduction 1 Part I: Prepare to Recruit 7 Chapter One: Why People Become Network Marketers and Why They Don't 9 Chapter Two: Recruiting Principles That Will Transform Your Business 13 Chapter Three: How to Connect with More People 23 Chapter Four: How Much Do You Know About Network Marketing? 27 Chapter Five: Assemble Your Tools 32 Chapter Six: Develop Your Personal Success Story 35 Part II: Identify Your Best Prospects 39 Chapter Seven: Get Ready to Connect! 41 Chapter Eight: Recruiting Your Customers 45 Chapter Nine: Recruiting at Parties 51 Chapter Ten: Approaching People Who Need the Money 62 Chapter Eleven: Turning Parents On to Your Business Opportunity 67 Chapter Twelve: Identifying Hot Prospects by Their Careers 71 Chapter Thirteen: Connecting with People Who Have Been in the Business Before 77 Chapter Fourteen: Embracing Ethnic Diversity 82 Chapter Fifteen: Helping Business Owners Switch 86 Chapter Sixteen: Peacocks and Other Hot Prospects 89 Chapter Seventeen: Why Your Business Will Appeal to Achievers 108 Chapter Eighteen: Helping Gen Ys Realize Their Dreams 113 Chapter Nineteen: Helping Gen Xs Get What They Want 119 Chapter Twenty: Brightening the Future for Baby Boomers 123 Chapter Twenty-One: Women and Network Marketing 126 Chapter Twenty-Two: Men and Network Marketing 130 Chapter Twenty-Three: Recruiting Couples 134 Chapter Twenty-Four: Recruiting Close to Home 138 Chapter Twenty-Five: Building a Part-Time Army 144 Chapter Twenty-Six: Prospect Shopping 148 Chapter Twenty-Seven: How to Get Referrals 157 Part III: Turning Knowledge into Practice 161 Chapter Twenty-Eight: The Dress Rehearsal 163 Chapter Twenty-Nine: Approaching Your Prospects 168 Chapter Thirty: The Recruiting Interview 174 Chapter Thirty-One: The Business Seminar 178 Chapter Thirty-Two: Loving Objections 184 Part IV: Are You a Recruiting Superstar? 193 Chapter Thirty-Three: Your Personal Recruiting Style 195 Chapter Thirty-Four: Give Your New Recruits the Best Possible Start 202 Index 205

Über Autor(innen)

Mike Beirne is the Vice President of the National Apartment Association and Executive Vice President of a real estate management firm. He is a frequent speaker and writes for such industry publications as Units Magazine. He lives in Manalapan, New Jersey.