Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition

Erscheinungsjahr 2022
ISBN: 978-1-66844-645-4
Verlag: IGI Global

Buch, Englisch, 430 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 2022 g

To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign operations with global and local realities.

The Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition examines various aspects of the hospitality, recreation, and tourism industries. It contributes empirical research, theoretical development, and current best practices to the field. Covering topics such as sustainable medical tourism, technology acceptance model, and cultural tourism, this major reference work is an essential resource for community leaders, business executives and managers, government officials, librarians, students and faculty of higher education, researchers, and academicians.

Autoren/Hrsg.

Christiansen, Bryan

Sezerel, Hakan

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen
• Technische Wissenschaften Sonstige Technologien | Angewandte Technik Sonstige Technologien
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft

Über Autor(innen)

Bryan Christiansen is the Chief Executive Officer of Global Research Society, LLC in Michigan, USA. A former business lecturer at universities in Russia, Turkey, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 22 Scopus-indexed Reference books on business, cultural studies, economics, and psychology, he is fluent in Chinese, Japanese, Spanish, and Turkish. Christiansen is currently working with a Russian theoretical mathematician on a new economic model for developing nations.