Doing Business Successfully in China

Erscheinungsjahr 2011
ISBN: 978-1-84334-548-0
Verlag: CHANDOS PUB

Buch, Englisch, 246 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 349 g

Reihe: Chandos Asian Studies: Contemp

Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.

Autoren/Hrsg.

Chung, Mona

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

List of figures

About the author

Chapter 1: Introduction

Chapter 2: Communicating with Chinese by understanding them better

Chapter 3: The Chung Model: a practical business example

Chapter 4: Characteristics of the Chinese in commercial negotiations

Chapter 5: A culturally sound entry strategy brings success

Chapter 6: The mindset of culture and its impact

Chapter 7: Mistakes to avoid in managing multicultural teams

Chapter 8: Cultural obstacles to negotiations: new research in China

Chapter 9: Eat, drink and may your business prosper

Chapter 10: How to market products to Chinese consumers

Chapter 11: Conclusion

Index

Über Autor(innen)

Chung, Mona
Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.