Buch, Englisch, 350 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1262 g
Technologies and Applications for Building Customer Relationships
Buch, Englisch, 350 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 1262 g
Reihe: Advances in Electronic Commerce
ISBN: 978-1-61692-808-7
Verlag: Business Science Reference
Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of internet technologies to create a more immersive experience for customers. Containing current research on various aspects of the use of virtual worlds, this book includes a discussion of the elements of virtual worlds; the evolution of e-commerce to virtual commerce (v-commerce); the convergence of online games and virtual worlds; current examples of virtual worlds in use by various businesses, the military, and educational institutions; the economics of virtual worlds: discussions on legal, security and technological issues facing virtual worlds; a review of some human factor issues in virtual worlds; and the future of virtual worlds and e-commerce.
