Buch, Englisch, 320 Seiten, Format (B × H): 185 mm x 254 mm, Gewicht: 565 g
Buch, Englisch, 320 Seiten, Format (B × H): 185 mm x 254 mm, Gewicht: 565 g
ISBN: 978-1-4522-9001-0
Verlag: SAGE Publications, Inc
The Global Environment of Business provides students with a truly international perspective that integrates both market (industry structure) and nonmarket (i.e. political forces) analysis concisely, in a way not found in other texts.
The following key issues are emphasized:
Industry Structure: Management must strategize to deal with the bargaining strength of customers, suppliers, and competitiors on a country by country basis. Low cost labour and outsourcing are changing the nature of the firm dramatically.
Macroeconomic Forces: Management must formulate country strategies in light of each country's income levels and growth rates, foreign exchange rates, inflation rates, interest rates, and unemployment rates.
Political Forces: Regulations, financial incentives, tax regimes, investment restrictions, and trade agreements differ widely from country to country.
Societal Forces: Ethics, labour, and environmental practices differ from country to country. In addition, specific consumer preferences and demographic trends must play a role in national strategies.
Technological Forces: Strategies must correspond to each country's technological infrastructure and the pace and direction of technological change.
Autoren/Hrsg.
Weitere Infos & Material
Introduction
Part I. Social Forces
Chapter 1. Differentiating Strategies in Accordance With Cultural Differences
In Practice 1.1. Changes In Cultural Preferences For Diamonds
Chapter 2. Coping With New Concerns About Corruption and Fraud
Practice 2.1. Evaluating and Improving the Corporate Ethical Culture
Chapter 3. Adopting an Ethics Code and Corporate Social Responsibility: Why, What, and How?
In Practice 3.1. Environmental Degradation: The Result of Corruption and Fraud and Deficiencies in Ethics and CSR
Part II. Technological Forces
Chapter 4. Social Capital: Implications for Entrepreneurship and Innovation
Practice 4.1. Differences in Social Capital as Determinants of Investment Locations
Chapter 5. Strengthening the Firm?s Knowledge Capabilities
In Practice 5.1. How Can a Government Strengthen the Knowledge Capabilities of Firms in Its Jurisdiction?
Chapter 6. Investing in New Technologies
In Practice 6.1. Investing in Telecom and E-Business in a Less Developed Economy
Part III. Economic Forces
Chapter 7. Industry Structure as a Determinant of Profitability
Practice 7.1. Challenges and Rewards of Outsourcing the HR Department
Chapter 8. Comparing Nations as Investment Locations
In Practice 8.1. Changes in the Industry Structure and National Competitive Advantage in the Watch Industry
Chapter 9. Adjusting to Economic Volatility
In Practice 9.1. Economic Risks of the Inflation/Devaluation Cycle
Part IV. Political Forces and the Role of Government
Chapter 10. Analyzing and Evaluating Political Risks
In Practice 10.1. Assessing and Comparing Political Risks
Chapter 11. Seizing Opportunities in Privatization and Regulatory Changes
Practice 11.1 Assessing Risks and Opportunities in Privatization and Regulatory Changes
Chapter 12. Ongoing Impacts of Trade and Investment Agreements
In Practice 12.1. Subsidies and Unfair Competition: The Example of Aircraft
In Practice 12.2. Coping With ?Unfair Competition? From China
Chapter 13. Summary and Conclusions
Author Index
Subject Index
About the Author