Buch, Englisch, 250 Seiten, Format (B × H): 150 mm x 220 mm
Reihe: Sprachvergleich
Age of pandemics, energetic deficiancy, and war
Buch, Englisch, 250 Seiten, Format (B × H): 150 mm x 220 mm
Reihe: Sprachvergleich
ISBN: 978-3-381-13331-4
Verlag: Narr
This volume addresses the fields of naming and branding, in particular company and brand names, names in slogans, and advertising language in general, and all other proper names that are of economic interest in times of crisis. The contributions analyze both advertising on social media as well as printed material concerning commercial names, slogans for climate advertising, pandemic situations, new branding, and communication strategies in critical times, such as war and energetic deficiency. The focus of the volume lies in stimulating reflections on how communication with consumers has changed, on current advertising and marketing strategies, and on naming in the face of sustainability and fairness. The current war scenario and the resulting problems concerning energy supplies, the increased migration in the Western European nations, and the political and social pressure to implement ambitious climate goals lead the economy and advertising agencies to profound reconsiderations.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
A. Galkowski, I nomi commerciali di giocattoli e modelli d'intrattenimento usati come imitazioni di armi e altri oggetti militari
A. Bughesiu, O. Felecan & D. Felecan Commercial Names during the Covid-19 Pandemic
D. Felecan, The Insularity of (Post-)Pandemic Individuals on the Lexical-Semantic Level
F. Longobardi, La consapevolezza climatica nel riposizionamento del brand: Instagram e il nuovo lessico della sostenibilità energetica
A. Lobin, Branding between country-of-origin-effect and frenchwashing: linguistic perspectives
S. Heinemann, Environmentally sustainable mobility with toasters and sailboats? On advertising electromobility by French and Italian car manufacturers
P. Cotticelli-Kurras, Bio, green and sustainable production: the case of Migros
D. Solling, Individuelle Namensgebung von Fahrzeugen in Schweden in Krisenzeiten
E. Pihl, New values forming the names within the European market of sustainable energy?
O. Karpenko & V. Neklesova, Memetisation of Ergonyms: Age of Pandemy
Cotugno, S. Merlin Defanti & V. Pisaniello, To bio or not to bio: A linguistic survey on green policies in commerce
L. Gustafsson, Cosmetics names as a resource for positioning the manufacturers in the discourse of luxury and sustainability
M.A. Rieger, Green, Fair, Responsable. Promoting sustainable safari holidays in Tanzania
L. Gautier, F. Koch, D. Sebin & A. Selmi, FTX, Gazprom & Co: How do global crises affect the discourse around sponsors in sport?
I. Baranov, Zigns of Var
D. Poli, The conceptual agenda in the narrative construction of crisis
