Buch, Englisch, 368 Seiten, Format (B × H): 210 mm x 275 mm, Gewicht: 820 g
Buch, Englisch, 368 Seiten, Format (B × H): 210 mm x 275 mm, Gewicht: 820 g
ISBN: 978-0-471-35392-8
Verlag: Wiley John + Sons
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
The Role of Marketing in Organizations and Society.
Marketing Strategy.
Customer Analysis.
Market Segmentation and Product Differentiation.
Competitive Analysis and Product Positioning.
Product Development and Testing.
Brand Management.
Services Marketing.
Pricing.
Selecting Distribution Channels.
Personal Selling and Sales Force Management.
Direct Marketing.
Designing Advertising Programs.
Sales Promotion and Public Relations.
International Marketing.
Marketing Planning.
Index.