Dillman / Smyth / Christian Internet, Phone, Mail, and Mixed-Mode Surveys

The Tailored Design Method
4. Auflage 2014
ISBN: 978-1-118-92129-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 528 Seiten, E-Book

The classic survey design reference, updated for the digitalage
For over two decades, Dillman's classic text on survey designhas aided both students and professionals in effectively planningand conducting mail, telephone, and, more recently, Internetsurveys. The new edition is thoroughly updated and revised, andcovers all aspects of survey research. It features expandedcoverage of mobile phones, tablets, and the use of do-it-yourselfsurveys, and Dillman's unique Tailored Design Method is alsothoroughly explained. This invaluable resource is crucial for anyresearcher seeking to increase response rates and obtainhigh-quality feedback from survey questions. Consistent withcurrent emphasis on the visual and aural, the new edition iscomplemented by copious examples within the text and accompanyingwebsite.
This heavily revised Fourth Edition includes:
* Strategies and tactics for determining the needs of a givensurvey, how to design it, and how to effectively administer it
* How and when to use mail, telephone, and Internet surveys tomaximum advantage
* Proven techniques to increase response rates
* Guidance on how to obtain high-quality feedback from mail,electronic, and other self-administered surveys
* Direction on how to construct effective questionnaires,including considerations of layout
* The effects of sponsorship on the response rates ofsurveys
* Use of capabilities provided by newly mass-used media:interactivity, presentation of aural and visual stimuli.
* The Fourth Edition reintroduces thetelephone--including coordinating land and mobile.
Grounded in the best research, the book offers practical how-toguidelines and detailed examples for practitioners and studentsalike.

Autoren/Hrsg.

Dillman, Don A.

Smyth, Jolene D.

Christian, Leah Melani

Über Autor(innen)

Don A. Dillman, PHD, is Regents'Professor in the Department of Sociology and the Social andEconomic Sciences Research Center at Washington State University.He received the Roger Herriot Award for Innovation in FederalStatistics from the American Statistical Association and theWashington Statistical Society in 2000.
Jolene D. Smyth, PHD, is an associateprofessor in the Survey Research and Methodology Program and theDepartment of Sociology and is the Director of the Bureau of SocialResearch at the University of Nebraska-Lincoln.
Leah Melani Christian, PHD, is a Directorin Research Methods at Nielsen where her work focuses on panelrecruitment and maintenance.