E-Book, Englisch, 78 Seiten
Eijdenberg / Agarwal / Thirumaran Inspirational Entrepreneurship and Stimulating Tourism
1. Auflage 2025
ISBN: 978-3-031-85618-1
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
Lessons From the Himalayas in India
E-Book, Englisch, 78 Seiten
Reihe: SpringerBriefs in Entrepreneurship and Innovation
ISBN: 978-3-031-85618-1
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book explores inspirational entrepreneurial activities in the tourism industry of Ladakh, India. It particularly looks at ways to develop an entrepreneurial yet environment-friendly tourist destination. The book starts off with in-depth historical reflections of entrepreneurship and tourism in one of India’s fastest growing tourist destinations. Subsequently, the book studies the unique entrepreneurial challenges and opportunities in Ladakh’s extreme resource-scarcity and remote context based on empirical evidence from entrepreneurs and stakeholders in the tourism industry. In addition, a broad overview of contemporary entrepreneurial activities in the tourism industry in Ladakh is presented, underscoring the importance of indigenous knowledge and cultural traditions for developing sustainable tourism. Based on qualitative data analyses and literature reflections, this book provides scholars, students, professionals and policymakers an alternative view on entrepreneurial activities in the tourism industry of an ecologically jeopardized region.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
.- Historical reflections of the growth of tourism through entrepreneurial efforts in Ladakh.
.- Entrepreneurial challenges: Socio-economic and environmental constraints at high altitude.
.- Contemporary entrepreneurial activities in Ladakh’s tourism industry: Stories from pioneers and daredevils.
.- Moving forward: Indigenous knowledge to prepare the next generation and educate Ladakh’s visitors.
.- Concluding discussion: Relevant takeaways for scholars and practitioners.