Evans Cario Pinterest Marketing

An Hour a Day
1. Auflage 2013
ISBN: 978-1-118-41767-6
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten, E-Book

Develop and implement a Pinterest marketing strategy withthis step-by-step guide
Pinterest is the fastest-growing social media platform, withmore than 80 percent of its users women between the ages of 25 and54. Learn to reach this desirable market by following the advice inthis step-by-step, task-based guide! It explains Pinterest's uniqueappeal and fundamentals, then shows how to develop a strategicmarketing plan, set up an account, curate winning content, findfollowers, and track and monitor Pinterest traffic. The popular AnHour a Day format uses a detailed how-to approach with casestudies, tips, interviews, and more.
* Learn how craft, implement, measure, and optimize a successfulPinterest marketing plan
* Explore the factors behind Pinterest's appeal and learn how todevelop a plan based on your business's core goals, then implementit and monitor the results
* Review case studies and interviews with successful Pinterestmarketers to use as guidelines for your own campaigns
Pinterest Marketing: An Hour a Day gives you the know-howand the confidence to market your business on today's hottestsocial media platform.

Autoren/Hrsg.

Evans Cario, Jennifer

Inhaltsverzeichnis

Introduction xix
Chapter 1 Understanding Pinterest 1
Chapter 2 Who Uses Pinterest for Marketing and Why? 13
Chapter 3 What Makes Pinterest Valuable? 39
Chapter 4 Week 1: Set Up a Pinterest Account 57
Chapter 5 Week 2: Curating Content with Pinterest 75
Chapter 6 Week 3: Find and Attract Followers 89
Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107
Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123
Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145
Chapter 10 Week 7: Leveraging Boards for Better Reach 163
Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185
Chapter 12 Week 9: Using Pinterest to Engage with Fans 207
Chapter 13 Week 10: Pinterest Marketing Through Contests 229
Chapter 14 Week 11: Measure and Refine Your Strategy 243
Chapter 15 The Future of Pinterest Marketing 263
Appendix 1: Pinterest Marketing Resources 273
Appendix 2: Pinterest Tips from Top Marketers 277
Index 285

Über Autor(innen)

Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.