Buch, Englisch, 218 Seiten, Format (B × H): 162 mm x 247 mm, Gewicht: 458 g
Reihe: Routledge Studies in International Business and the World Economy
Buch, Englisch, 218 Seiten, Format (B × H): 162 mm x 247 mm, Gewicht: 458 g
Reihe: Routledge Studies in International Business and the World Economy
ISBN: 978-0-415-23711-6
Verlag: Taylor & Francis Ltd (Sales)
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
Zielgruppe
Postgraduate and Professional
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1: Introduction
Chapter 2: Perspectives from International Business
Chapter 3: The Resource-based View of the Firm (RBV)
Chapter 4: Sustainable Competitive Advantage in a Global Environment
Chapter 5: Competitive Advantage in the Global Automotive Components History
Chapter 6: Conclusions