Fairley / Stout Getting Started in Personal and Executive Coaching

How to Create a Thriving Coaching Practice
1. Auflage 2010
ISBN: 978-0-470-89350-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

Find satisfaction and financial success with a new career incoaching
Getting Started in Personal and Executive Coaching offers a go-toreference designed to help every mental health professional build,manage, and sustain a thriving coaching practice. Packed withhundreds of proven strategies and techniques, this nuts-and-boltsguide covers all aspects of the coaching business with step-by-stepinstructions and real-world illustrations that prepare you forevery phase of starting your own coaching business.
This single, reliable book offers straightforward advice and toolsfor running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheetsfor setting rates and managing revenue, Getting Started in Personaland Executive Coaching identifies the fifteen biggest moneymakingmarkets to target and offers valuable recommendations for financingthat get the most impact and mileage from every budget. Quick"Action Steps" for applying ideas and techniques make this bookuseful right away.
Get started in coaching today!

Autoren/Hrsg.

Fairley, Stephen G.

Stout, Chris E.

Inhaltsverzeichnis

Series Preface.
Introduction.
1. Decisions, Decisions . . . Personal Coaching or BusinessCoaching?
2. Target Your Market or Waste Your Time.
3. The 12 Largest Markets Where Coaches Are Making Money RightNow.
4. It Takes Money to Make Money: Financing Your Business.
5. What to Buy on a Budget: Creating Your Financial Plan.
6. Building a Successful Business Requires a Solid Plan.
7. You Only Get One Chance: Seven Tools for Making a Great FirstImpression.
8. Relationships and Referrals: Networking, Strategic ReferralPartners, and Centers of Influence.
9. 15 Key Strategies for Finding Your First 10 Clients.
10. Why Most Marketing Fails: The Top 10 Marketing MistakesBeginning Coaches Make.
11. From Counseling to Coaching: Constructing a Connection,Bridging the Gap, and Defining the Differences.
12. Harnessing the Power of Internet Marketing, E-zines, and WebSites.
13. The Seven Secrets of Highly Successful Coaches.
Index.

Über Autor(innen)

STEPHEN G. FAIRLEY, MA, RCC, is President of Today'sLeadership Coaching, a premier executive coaching and training firmbased in Chicago. He is also CEO and Principal Investigator atWorldCast Technologies, Inc.
CHRIS E. STOUT, Psyd, MBA, is a licensed clinicalpsychologist and serves as Illinois's first Chief ofPsychological Services for the Department of Human Services/Officeof Mental Health. He has published or presented more than 300papers and twenty-nine books and manuals on various topics inpsychology and mental health.