Buch, Englisch, 144 Seiten, Format (B × H): 195 mm x 263 mm, Gewicht: 359 g
Reihe: Professional English in Use
Buch, Englisch, 144 Seiten, Format (B × H): 195 mm x 263 mm, Gewicht: 359 g
Reihe: Professional English in Use
ISBN: 978-0-521-70269-0
Verlag: Cambridge University Press
Professional English in Use Marketing is a brand new addition to the Professional English in Use series.
Professional English in Use Marketing is a brand new addition to the Professional English in Use series. Suitable for intermediate students and above, Professional English in Use Marketing contains 50 units covering a wide variety of marketing vocabulary. Topics include marketing basics, the full 'marketing mix', market research, PR, and marketing communications. Primarily designed as a self-study reference and practice book, it can also be used for classroom work and one-to-one lessons. Professional English in Use Marketing draws on authentic texts and real companies to present the most up-to-date and comprehensive language and terminology possible. It is a must for teachers of Business English, students of marketing or business, and for marketing professionals who need to use English at work.
