Fataar Culture-Led Brands

Drive Growth, Build Resilience and Cultivate Resonance
1. Auflage 2025
ISBN: 978-1-3986-1900-5
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 264 Seiten, Accessible EPUB

How can senior leaders harness cultural relevance to drive resilient, future-ready brands?

Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.

You'll learn how to:

- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity

Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.

Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness

Autoren/Hrsg.

Fataar, Leila

Weitere Mitwirkende

Pilkington, Edward

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Personalwesen, Human Resource Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: The case for cultural relevance; Chapter - 02: Redefining organizational structure for cultural agility; Chapter - 03: Culturally informed leadership; Chapter - 04: Mapping the cultural landscape; Chapter - 05: Decoding consumer shifts; Chapter - 06: Integrating technology and culture; Chapter - 07: The new rules of influence; Chapter - 08: Diversity and inclusion; Chapter - 09: Environmental consciousness; Chapter - 10: The future of privacy; Chapter - 11: Anticipating crisis; Chapter - 12: The culture-led business growth strategy; Chapter - 13: Conclusion;

Über Autor(innen)

Fataar, Leila
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands, previously of Diageo and Adidas before now founding her own agency Platform13. Based in London, UK, she has over two decades of experience across lifestyle, FMCG and sportswear companies at both big brands and boutique agencies. A regular keynote speaker at international conferences and a thought leader featured in top business publications, she imparts a vision for branding that is as socially conscious as it is commercially successful.

Pilkington, Edward
Chief Marketing & Innovation Officer, Diageo North America at Diageo and Marketing and Innovation Director, Diageo Europe

Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.