Explaining Consumer Choice

1. Auflage 2007
ISBN: 978-1-349-54711-1
Verlag: Palgrave Macmillan UK

Buch, Englisch, 256 Seiten, Paperback, Format (B × H): 140 mm x 216 mm, Gewicht: 346 g

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Zielgruppe

Research

Autoren/Hrsg.

Foxall, G.

Inhaltsverzeichnis

What We Have To Explain Coming to Terms with Intentionality Consumer Choice Inside Out Consumer Choice in Process Implications for Marketing Management and Public Policy

Über Autor(innen)

GORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).