Fritz / Douglas The Profit Principle

Turn What You Know Into What You Do - Without Borrowing a Cent!
Erscheinungsjahr 2010
ISBN: 978-1-74246-833-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

The profit principle is the only secret to good businessyou'll ever need to know.
Success in business has little to do with investment capital, abusiness plan or office space. Success comes from applying thefour-part profit principle. Discover how you can turn what you knowinto what you do, and launch a successful, sustainable venturewithout spending (or borrowing) a cent. It's a process that'ssimpler than you think and already within reach.
Most books on starting a business don't extend further than thepracticalities: plans, finance, accounting, equipment and so on.There are so many books on this topic, and their advice is oftensimilar and predictable; rarely do they offer a new perspective ordirections for a smarter approach. The motivational books that alsoserve this market may read well, but they often lack the substanceon which to base sound business decisions and actions.
If you want to run your own business and don't already, stop andask yourself why not? The Profit Principle is a modernclassic that will revolutionise your thinking on what it takes tosucceed and inspire you to get started.

Autoren/Hrsg.

Fritz, Peter

Douglas, Jeanne-Vida

Inhaltsverzeichnis

About the authors.
Acknowledgements.
Introduction.
Part I: The profit principle
1 Introducing the profit principle.
2 Let's not start at the beginning.
3 Your first product is you.
4 Start by making money, not spending it.
5 The customer doesn't owe you their business.
6 Fishbones are small, but you can choke on them.
7 How to remember something you never knew.
8 Curiosity is the key.
9 The myth of perpetual motion.
10 Don't fall into the investment trap.
11 Time is money, so take your time.
12 Take your costs and double them.
Part II: Negotiation and partnership with the profitprinciple.
13 We don't need another hero!
14 Talk is cheap, so keep on talking.
15 Don't talk until you see the whites of their eyes.
16 Pick your battles, and prepare for peace.
17 What's in it for me?
18 Taking control means keeping control.
Part III: Growing with the profit principle.
19 Perfection is the enemy of progress.
20 Small businesses stay small.
21 How to be big without being big.
22 Don't stare at the horizon just to trip on the road.
23 Find the right people and let them get on with theirjobs.
24 The bicycle balance.
25 There's no beginning, there'll be no end.
Final thoughts.
Index.

Über Autor(innen)

Peter Fritz was born in 1943 in the historic city ofArad in Transylvania, during the Second World War. Following thewar, his city became part of the People's Republic ofRomania, and he grew up a proud and feisty pioneer. But theinjustices and persecutions of the communist government weighedheavily on his family and in late 1961, after 14 years of waitingfor a permit to leave the country, they made their way toAustralia. Peter began working as a cleaner, studied English andlater attended university part time. By the late 1960s, he foundhimself working in the newly emerging field of computer science. In1971 the company he was working for was forced to close bycreditors, and, rather than lose his job, he used what he knewto launch a new company with some likeminded peers.
Forty years and a hugely successful career as an entrepreneurlater, having co-founded a $1.25 billion company that employs6000 people worldwide, he wanted to gather his experiences inbusiness into a book so he could hand his expertise down to hischildren. He began to look for a writing partner, someone who alsowanted to share what they knew with others, and after askingaround, a friend and business associate suggested he meetJeanne-Vida Douglas.
A multi-award winning business journalist with a decade'sexperience covering the information technology sector, Jeanne-Vidawas looking for a way to gather together the very best stories shecame across in her work into a single edition. At the timeJeanne-Vida was juggling her own small business as a freelancejournalist and business writer with the demands of two smallchildren, and was keen to encourage others to find ways to turntheir skills into microenterprises.
The pair met in early 2007 at Peter's offices in Chippendale inSydney, Jeanne-Vida bouncing her baby son on her lap, and theyagreed to meet regularly for coffee to figure out how to turn theseideas and real life experiences into a book that could be shareddown the generations and across the business community. Over manymeetings they gathered ideas, wrote and rewrote, discussed andargued the fundamental ideas and real life examples that now fillthis book.