Gaines Media Literacy and Semiotics

2010
ISBN: 978-0-230-11551-4
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 181 Seiten, eBook

Reihe: Semiotics and Popular Culture

Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Zielgruppe

Research

Autoren/Hrsg.

Gaines, E.

Inhaltsverzeichnis

Introduction: Media Literacy and Semiotics Media Literacy and Semiotics The Necessary Ambiguity of Communication Power and Proxy in Media Semiotics Audiences and the Semiotics of Space Entertainment, Culture, Ideology, and Myth The Narrative Semiotics of The Daily Show News, Culture, Information, and Entertainment Glossary

Über Autor(innen)

Elliot Gaines is Professor in the Department of Communications at Wright State University, USA.