Gambetti / Quigley Managing Corporate Communication

A Cross-Cultural Approach
1. Auflage 2017
ISBN: 978-1-137-29257-5
Verlag: Macmillan Education
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 552 Seiten, Ebook (PDF)

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Gambetti, Rossella

Quigley, Stephen

Inhaltsverzeichnis

Preface; E.T.Brioschi & O.Lerbinger.- Introduction.- PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES.- Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti.- Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi.- Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca.- Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti.- Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi.- Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati.- The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen.- Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca.- Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi.- Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti.- Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel.- Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna.- PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES.- Public Relations in International Management; O.Lerbinger.- The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley.- The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley.- The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey.- Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes.- The Organization of the Corporate Communication Function; D.Wright.- From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan.- PART III: BEST PRACTICES IN CORPORATE COMMUNICATION.- To be Confirmed.- Conclusion.- Endnote; D.Bodega & T.Fiedler.- References.

Über Autor(innen)

ROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to research issues related to corporate and marketing communication, sponsored by the UPA (the Italian Association of Advertisers), unifying more than 600 companies active in Italy. She is author of several books, academic articles and essays on topics such as the strategic role of communication in corporate governance and intangible assets management, innovative branding strategies, and Internet impact on corporate communication strategy. STEVE QUIGLEY is currently Associate Professor of Public Relations at Boston University, USA. Steve is also a public relations consultant whose work is concentrated in the areas of media relations, community relations, crisis communication and social media. He was a partner for ten years with the Boston public relations firm of Schneider & Associates. Steve is a member of the National Commission on Public Relations Education, a former PRSA assembly delegate, and Past-President of PRSA Boston. He is the recipient of the Boston University Lyndon Baines Johnson Student Advisor of the Year Award and the John J. Malloy Crystal Bell Award for lifetime achievement and contribution to the field of public relations.