Gillis / IABC The IABC Handbook of Organizational Communication

A Guide to Internal Communication, Public Relations, Marketing, and Leadership
2. Auflage 2011
ISBN: 978-1-118-01633-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 480 Seiten, E-Book

Reihe: International Association of Business Communities

Praise for The IABC Handbook of Organizational Communication
"Looking to expand your professional abilities? Learn newskills? Or hone your area of expertise? This book delivers anamazing and practical study of our profession--and a guidebookfor strategic communication best practices. The Handbook exploresthe many aspects of our profession with expert insights of the bestof the best in communication."--John Deveney, ABC, APR,president, Deveney Communication
"Chalk up a win for Team IABC. Editor Tamara Gillis hasassembled a winning lineup of the best communicators to compilethis useful, readable Handbook. Not another how-to-do-it tacticalmanual, this volume draws from theory and global best practices toexplain the strategic reasons behind modern communication. Amust-read for anyone interested in understanding the communicationprofession and a useful desktop companion to the professionalcommunicator's dictionary and style guide."--William Briggs,IABC Fellow and director, School of Journalism and MassCommunications, San Jose State University
"It is a real pleasure to read this latest version. It presentsa sound, research-based foundation on communication--itsimportance to organizations, why the function must be strategic,and what it takes to get it right."--John G. Clemons, ABC, APR,corporate director of community relations, Raytheon
"All myths about organizational communicators being brainwashed,biased corporate journalists are out the window. This stellarcompendium from dozens of authors, researchers, and editors of highprofessional stature is timely and forward-thinking. Communicationstudents particularly will benefit from understanding the complexdisciplines that intertwine and drive effective organizationalcommunication."--Barbara W. Puffer, ABC, president, PufferPublic Relations Strategies, and associate professor and coursechair, Communications Studies and Professional Writing, Universityof Maryland University College

Autoren/Hrsg.

Gillis, Tamara

Iabc

Inhaltsverzeichnis

Foreword by Natasha Nicholson.
Preface.
About the Authors.
Part One: Foundations of Business Communication.
1 Characteristics of Excellent Communication (James E. Grunigand Larissa A. Grunig).
2 The Corporate Communicator: A Senior-Level Strategist (NickDurutta).
3 Organizational Culture (Paul M. Sanchez).
4 Communication and the High-Trust Organization (PamelaShockley-Zalabak and Sherwyn Morreale).
5 Communication Ethics: Think Like a Professional: Don't BeIdealistic When Sorting Out Right from Wrong (Mark McElreath).
6 Corporate Social Responsibility: The Communicator's Role asLeader and Advocate (Mary Ann McCauley).
7 Corporate Social Responsibility and Sustainability (RobBriggs).
Part Two: Managing Communication.
8 Strategic Approaches to Managing the Communications Function(Diane M. Gayeski).
9 Strategic Planning: Timeless Wisdom Still Shapes SuccessfulCommunication Programs (Lester R. Potter).
10 Issues Management: Linking Business and CommunicationPlanning (George McGrath).
11 Communicating Change: When Change Just Doesn't Stop: CreatingReally Good Change Communication (Jennifer Frahm).
12 Crisis Communication: Moving from Tactical Response toProactive Crisis Preparedness (Caroline Sapriel).
13 The Role of Communications in Company Business Strategy(Kellie Garrett).
14 The Impact of Technology on Corporate Communication (ShelHoltz).
Part Three: Internal Communication.
15 Internal Communication (Brad Whitworth).
16 Communicating with a Diverse Workforce (Tamara L.Gillis).
17 Integrating Employee Communications Media (SteveCrescenzo).
18 Internal Branding, Employer Branding (Patrick Grady).
19 Communicating for a Merger or an Acquisition (Patricia T.Whalen).
20 The Challenges of Employee Engagement: Throwing Rocks at theCorporate Rhinoceros (Roger D'Aprix).
21 Measuring the Effectiveness of Internal Communication (JohnWilliams).
Part Four: Public Relations.
22 Public Relations Research and Planning (Don W. Stacks,Melissa D. Dodd and Rita Linjuan Men).
23 Media Relations (Wilma K. Mathews).
24 Investor Relations and Financial Communication (KarenVahouny).
25 Government Relations: Connecting Communication to the PublicPolicy Process (John Larsen and Anna Marie Willey).
26 Reputation Management: Building, Enhancing, and ProtectingOrganizational Reputation in the Information Age (Alistair J.Nicholas).
27 Measuring Public Relations Programs (Mark Weiner).
Part Five: Marketing Communication.
28 Marketing Communication (Lorenzo Sierra).
29 The Engagement of Brands (D. Mark Schumann).
30 Customer Relations: Smart Organizations Think Like TheirCustomers (Morgan Leu Parkhurst).
31 Measuring Marketing Communication (Lin Grensing-Pophal).
Index.

Über Autor(innen)

Tamara L. Gillis, Ed.D., ABC, is professor and chairman of theDepartment of Communications at Elizabethtown College,Pennsylvania. She is an accredited business communicator throughthe International Association of Business Communicators (IABC), apast chairman of the IABC Research Foundation, and the 2004recipient of the IABC Research Foundation Lifetime FriendAward.
The International Association of Business Communicators and theIABC Research Foundation provide professional development programsand groundbreaking researchrepresenting the best globalcommunication practices, ideas, and experiences that enablecommunicators to develop highly ethical and effective performancestandards.