Coolfarming

Turn Your Great Idea Into the Next Big Thing
Erscheinungsjahr 2010
ISBN: 978-0-8144-1386-9
Verlag: Amacom

Buch, Englisch, 240 Seiten, Format (B × H): 162 mm x 237 mm, Gewicht: 494 g

Pursuing new ideas is clearly the way to gain business advantage in the new millen nium. But it’s not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new crea tive impulses around them. Coolfarming shows readers how they, like bee keepers, can nurture exciting trends and unleash their creative swarm’s output of “next big ideas.” This book features real life examples from Linux to Twilight, from Procter & Gamble to AppleThose who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming is the answer.

Autoren/Hrsg.

Gloor, Peter

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

C O N T E N T S Acknowledgments.IX 1 HOW DO YOU TURN A COOL IDEA INTO A TREND?. 1 The Four Steps of Coolfarming.4 Finding the Trendsetters.7 Growing Your Own Trends.9 Coolfarming Is More Than Managing a Project.11 Coolfarming the World Wide Web.17 Coolfarming Linux.21 2 SWARM CREATIVITY: The Force That Fuels Coolfarming. 29 The More Swarms Communicate, the Better They Perform.34 Swarm Business Beats “Black Swans”.37 Lessons from the Beehive.40 Swarm Creativity in Ghana.55 Essentials of Coolfarming and Coolhunting.68 3 CREATORS: Building the Vision. 73 COIN Leaders Are Not Leaders.75 Eating and Feeding Royal Jelly.77 Royal Pheromone—Nicholas Negroponte.79 Coolfarmers Are Coolhunters.82 How Do Leaders Get Selected?.86 Coolfarming Tourists—Immersing Yourself into the Swarm.88 Coolfarming a Palm Tree Plantation— Empowering the Community.93 Running an Internet Café in Ghana— Using the Swarm to Police the Swarm.95 Seven Guidelines for Creators.98 4 COINS: Building the Product. 101 How Picasso Created Cubism Through a COIN.103 Gain Power by Giving It Up—Rotating Leadership.106 Start Out as a Small Fish in a Big Pond.111 Six Guidelines for COINs.114 5 CLNS: Teaching and Preaching the Gospel. 117 Increasing Sales Through a CLN of Salespeople.120 Learning About Innovations Through the P&G Technology Entrepreneurs. 124 Coolfarming in Twilight.129 Six Guidelines for CLNs.132 6 CIN: Building the Buzz. 135 Immersion Gets the Swarm to Explosion—LEGO Mindstorms.137 Building the Heat—Yummy Industries.145 From Creators to CINs— Illustrating the Process Through Social Networks.150 Five Guidelines for CINs.155 7 COOLHUNTING: Find the Trends Through the Trendsetters. 159 Coolhunting Combines the Wisdom of Crowds, Experts, and Swarms.161 Coolhunting U.S. Presidential Candidates.168 Coolhunting the Value of Brands: Looking for the End of the Federer Era.174 Why the World’s Most Influential Intellectual Is an Islamic Cleric.175 Predicting the Outcome of the Academy Awards.178 Predicting Stock Trends.180 Predicting the Actions of People Using Social Badges.181 8 WHAT MOTIVATES COOLFARMERS?. 185 Coolfarmers Show Yhteisöllisyys and Gemeinsinn.186 Coolfarmers Are Ethical.190 COINs Need Cops.192 Coolfarmers Are Happy.193 Coolfarmers Are Altruistic.196 AFTERWORD: It’s Not Chief Executives, but Chief Creators We Need!. 205 Notes.209 Index.215 About the Author.225

Über Autor(innen)

Peter Gloor the coauthor of Coolhunting (9780814473863), has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He divides his time between the MIT Sloan School of Management, Helsinki University of Technology, and the University of Cologne, and has been growing his startup company, galaxyadvisors.