E-Book, Englisch, 450 Seiten, eBook
Reihe: Approaches to Global Sustainability, Markets, and Governance
A Consumer Research Approach
E-Book, Englisch, 450 Seiten, eBook
Reihe: Approaches to Global Sustainability, Markets, and Governance
ISBN: 978-981-1530-05-0
Verlag: Springer Singapore
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Chapter 1. Background and Thought.- Chapter 2. An Overview of Literature.- Chapter 3. Conceptual Framework and Research Model.- Chapter 4. Methodological Procedures and Techniques.- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions.- Chapter 6. Model Testing and Thoeory Testing.- Chapter 7. Segmentation of Consumers and Identification of Responsibles.- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments.- Chapter 9. Findings and Discussions.- Chapter 10. Implications and Directions.