Airlines: Managing to Make Money

1. Auflage 2018
ISBN: 978-1-138-38108-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 456 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 658 g

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.

Autoren/Hrsg.

Holloway, Stephen

Fachgebiete

• Technische Wissenschaften Verkehrstechnik | Transportgewerbe Luft- und Raumfahrttechnik, Luftverkehr

Inhaltsverzeichnis

Contents: Strategic service management: what is meant by ’strategic’?; Competitive advantage; Competitive scope and the service concept; Designing the service-price offer; Service attributes; Managing communications; Managing service delivery; Managing relationships; Managing performance; Change, creativity and innovation; References; Index.

Über Autor(innen)

Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.