Buch, Englisch, 248 Seiten, Format (B × H): 152 mm x 231 mm, Gewicht: 388 g
Redefining the Shopping Space through Connection to Community
Buch, Englisch, 248 Seiten, Format (B × H): 152 mm x 231 mm, Gewicht: 388 g
ISBN: 978-1-3986-2521-1
Verlag: Kogan Page Ltd
Reimagine physical retail as a strategic growth driver in a digital-first world.
Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation.
Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions.
You'll discover how to: - Apply strategic models to maximize ROI from retail assets - Align store design with cultural trends and consumer expectations - Use data-led insights to integrate digital and physical brand experiences - Transform retail spaces into hubs of community, loyalty and brand equity - Evaluate governance and investment choices for long-term resilience
Featuring real-world examples from Brompton, Lyko and The Dolphin Shopping Centre, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems. This is an essential resource for senior professionals seeking to lead with confidence, future-proof retail strategy and deliver sustainable growth.
Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter - 00: About the authors;
- Chapter - 00: About the contributors;
- Chapter - 00: Acknowledgements;
- Chapter - 00: Foreword by Rory Sutherland;
- Chapter - 00: Introduction;
- Chapter - 01: Cultural trends: The cultural forces that are shifting behaviours;
- Chapter - 02: The death of demographics;
- Chapter - 03: Brands, culture and fandom;
- Chapter - 04: Social-first: An algorithmic culture;
- Chapter - 05: Brands as cultural catalysts: Activism, identity and influence;
- Chapter - 06: Aftershop: The new notion of the store;
- Chapter - 07: The power of localism: Localism isn’t small. It’s a power form;
- Chapter - 08: Smart home: A battleground for brands;
- Chapter - 09: Humanizing place: From shopping places to community places;




