Buch, Englisch, Band 155, 163 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 289 g
15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013, Proceedings
Buch, Englisch, Band 155, 163 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 289 g
Reihe: Lecture Notes in Business Information Processing
ISBN: 978-3-642-39807-0
Verlag: Springer
The 13 papers published in this book were carefully reviewed and selected from more than 50 submissions, resulting in an acceptance rate of less than 25%. They are organized in topical sections on online advertisements and referential systems, recommender systems and pricing, social media, mobile services, business models, and societal implications.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part: Online Advertisements and Referential Systems.- Forecasting Online Advertising Campaigns in the Wild.- Ranking for the Top: A Misconception of Search Engine Advertisers.- Measuring Supportiveness of the Internet and Mobile Platforms for Personalized Ad.- Part: Recommender Systems and Pricing.- The Matthew Effect in Online Review Helpfulness.- Association Rules in Web Usage Logfile Data – Empirical Insights into the Use of User-Generated Web Site Features.- Leaving the Tier: An Examination of Asymmetry in Pricing Patterns in Online High Tech Shops.- Part: Social Media.- Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach.- Understanding Individuals’ Switching of eService: An Empirical Study of Social Network Games Switching Intentions in China.- A Social Referral Mechanism on e-Marketplace.- Part: Mobile Services.- Mobile Credit Payment – Innovation for Leadership in E-Commerce.- Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform.- Part: Business Models.- Collaborative Business Model Innovation Process for Networked Services.- Part: Societal Implications.- Digital Inequality on Global Online Knowledge Exchange Platforms.