Jerábek Paul Lazarsfeld and the Origins of Communications Research

Erscheinungsjahr 2017
ISBN: 978-1-315-53383-4
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 160 Seiten

The manuscript discusses the early days of communication research, explicitly the first works of Paul Lazarsfeld radio and media research in Vienna, Newark,N.J., Priceton and New York during the years between the early thirties and the end of the forties. Lazarsfeld’s Viennese radio research, especially the world’s first extensive audience research - RAVAG study (1931), is a fully new information for English speaking scholars. The book shows the details of Lazarsfeld’s methodological reasoning in his projects in the field of communication. The book presents also the research institutes, which Lazarsfeld founded in Vienna in 1931 through Newark Center in New Jersey (1935) to Princeton Office of Radio Research in 1937 until the foundation of Lazarsfeld’s famous BASR at Columbia University in New York in forties. The monograph shows how important the Lazarsfeld’s first studies was for the future development of communications research and for the methodological progress in the next decades.

Autoren/Hrsg.

Jerábek, Hynek

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Foreword to the English edition

Introduction

1. Contexts of Paul Lazarsfeld’s Communication Studies
1.1. Paul Lazarsfeld’s Life Story
1.2. The Social Context of Lazarsfeld’s Life and Work in Vienna
1.3. Place of Communication’s Research in the Context of Lazarsfeld’s Work
1.4. Paul Lazarsfeld’s Contribution to Communications Studies in Mass Communication Theory and Research Contexts

2. Paul Lazarsfeld’s First Communications Reports
2.1. The Beginnings of the Cooperation with Austrian Radio - Psychological Experiments
2.2. ‘Austrian Radio Audience’ Research - Paul Lazarsfeld’s RAVAG Report
2.3. Magazines in American Cities - Secondary Analysis of Aggregate Data

3. Princeton’s Years of Radio Research
3.1. Looking for a Project Director
3.2. First Research Reports
3.3. Radio and the Printed Page
3.3.1. “Audiences Building” and its Analysis
3.3.2. Radio and Print: Reciprocal Influences
3.4. Research is Moved to Columbia University

4. Radio Research Yearbooks in the Second World War Years
4.1. Radio Broadcasting for Specific Audiences
4.2. Music Broadcasting Analysis and Paul Lazarsfeld’s Collaboration with
Theodore Adorno
4.3. Wartime Radio Broadcasting in America’s Democratic Society
4.4. Radio Audience Research in Great Britain
4.5. German Radio Propaganda - Research Project on Totalitarian Communication
4.6. Content Analysis of Daytime Serials and Social Analysis of Female Listeners
4.7. Research Applications of Program Analyzer and Measurement of Its Validity
and Reliability

5. Two Exceptional Investigations by Paul Lazarsfeld’s Colleagues
5.1. Invasion from Mars - A Study of Panic Created by a Radio Broadcast
5.2. Mass Persuasion - War Bond Drive

6. Representative Audience Investigations
6.1. Radio Audiences and Their Overlapping
6.2. Criticism of Advertising and Its Measurement

7. Communications Research
7.1. Who Doesn’t Listen to Daytime Serials ? or What to Recommend to Broadcasters ?
7.2. What “Missing the Newspaper” Means for the Reader ?
7.3. Patterns of Influence In a Local Community - R.K.Merton’s “Rovere Report”
as an Example of the New Type of Communications Studies

8. The Credo of Lazarsfeld’s Communications Research and his Contribution to Sociology

Über Autor(innen)

Hynek Jerábek is a professor of sociology at Charles University in Prague, Czech Republic