Kadavy Design for Hackers

Reverse Engineering Beauty
1. Auflage 2011
ISBN: 978-1-119-99901-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 352 Seiten, E-Book

Discover the techniques behind beautiful design?bydeconstructing designs to understand them
The term 'hacker' has been redefined to consist of anyone whohas an insatiable curiosity as to how things work--and howthey can try to make them better. This book is aimed at hackers ofall skill levels and explains the classical principles andtechniques behind beautiful designs by deconstructing those designsin order to understand what makes them so remarkable. Author anddesigner David Kadavy provides you with the framework forunderstanding good design and places a special emphasis oninteractive mediums. You'll explore color theory, the role ofproportion and geometry in design, and the relationship betweenmedium and form. Packed with unique reverse engineering designexamples, this book inspires and encourages you to discover andcreate new beauty in a variety of formats.
* Breaks down and studies the classical principles and techniquesbehind the creation of beautiful design
* Illustrates cultural and contextual considerations incommunicating to a specific audience
* Discusses why design is important, the purpose of design, thevarious constraints of design, and how today's fonts are designedwith the screen in mind
* Dissects the elements of color, size, scale, proportion,medium, and form
* Features a unique range of examples, including the graffiti inthe ancient city of Pompeii, the lack of the color black in Monet'sart, the style and sleekness of the iPhone, and more
By the end of this book, you'll be able to apply the featureddesign principles to your own web designs, mobile apps, or otherdigital work.

Autoren/Hrsg.

Kadavy, David

Inhaltsverzeichnis

Introduction 1
Part I: Understanding Design.
CHAPTER 1: Why Design Matters 9
CHAPTER 2: The Purpose of Design 19
Part II: Medium and Form.
CHAPTER 3: Medium and Form in Typography 37
CHAPTER 4: Technology and Culture 75
Part III: Composition.
CHAPTER 5: Fool's Golden Ratio: Understanding Proportions105
CHAPTER 6: Holding the Eye: Composition and Design Principles133
CHAPTER 7: Enlivening Information: Establishing a VisualHierarchy 167
Part IV: Color.
CHAPTER 8: Color Science 195
CHAPTER 9: Color Theory 235
Part V: Appendixes.
APPENDIX A: Choosing and Pairing Fonts 291
APPENDIX B: Typographic Etiquette 311
Index 329

Über Autor(innen)

David Kadavy is a user interface designer whose clients include Silicon Valley startups such as oDesk, UserVoice, and PBworks. He led the design departments at two Silicon Valley startups and an architecture firm, taught a college course in typography, and studied ancient typography in Rome. David blogs about design at kadavy.net, and his Twitter handle is @kadavy.