Indian Movie Entrepreneurship

Not just song and dance
1. Auflage 2020
ISBN: 978-1-138-39381-3
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 152 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 227 g

Reihe: Discovering the Creative Industries

One of the world’s most prolific creative industries, the Indian movie industry

has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship

addresses this omission.

For many readers, it might come as a surprise that the Indian movie industry is

not just Bollywood and that it has several regional clusters, which are just as vibrant,

with a significant output. The authors begin by outlining the contours of Indian

cinema and the different regional language hubs that form part of the larger picture.

The reader is then offered a glimpse into the actual process of making a film

from day zero to release day. The key players in the Indian movie ecosystem are

analysed, with the central role of the producer highlighted. Concluding with a look

into the future of the entrepreneurial process in the Indian movie industry, the

authors illuminate the shifting parameters of distribution and exhibition.

Appealing to those interested in understanding the entrepreneurial journey of

the Indian movie industry, the book provides a sneak peek into the business

landscape of India more broadly.

Autoren/Hrsg.

Kamineni, Rajeev

Rentschler, Ruth

Fachgebiete

• Geisteswissenschaften Theater- und Filmwissenschaft | Andere Darstellende Künste Filmwissenschaft, Fernsehen, Radio Filmproduktion, Filmtechnik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Qualitätsmanagement, Qualitätssicherung (QS), Total Quality Management (TQM)
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung

Inhaltsverzeichnis

1. Indian Movie Entrepreneurship: Opening Credits 2. Indian Movie Diversity: The Different Woods 3. Entrepreneurial Movie Producers in India 4. Green Lighting: Resourcing Movies in India 5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze 6. Blockbusters and Bombs in the Indian Movie Business 7. The Future of Entrepreneurship in Indian Cinema: Closing Credits

Über Autor(innen)

Rajeev Kamineni was actively involved in the production, marketing and business
development of 14 movies in the Indian movie industry. He was a member of
the board of the Indo Cine Appreciation Foundation (ICAF), and an organising
committee member of the Chennai International Film Festival (CIFF).
Ruth Rentschler OAM has more than 20 years’ experience in services, arts and
cultural management; and leadership in hospitality, the creative industries and academia.
She has similar experience working in governance, management and marketing
in the non-profit sphere at local, state, national and international levels. She was Head
of the School of Management and Professor of Arts and Cultural Leadership at the
University of South Australia.