Buch, Englisch, 150 Seiten, HC gerader Rücken kaschiert, Format (B × H): 183 mm x 260 mm, Gewicht: 656 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
Emerging Research and Opportunities
Buch, Englisch, 150 Seiten, HC gerader Rücken kaschiert, Format (B × H): 183 mm x 260 mm, Gewicht: 656 g
Reihe: Advances in Marketing, Customer Relationship Management, and E-Services
ISBN: 978-1-68318-012-8
Verlag: Business Science Reference
Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.