Strategic Innovative Marketing and Tourism

8th ICSIMAT, Northern Aegean, Greece, 2019
1. Auflage 2020
ISBN: 978-3-030-36125-9
Verlag: Springer International Publishing

Buch, Englisch, 1105 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 1841 g

Reihe: Springer Proceedings in Business and Economics

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Zielgruppe

Research

Autoren/Hrsg.

Kavoura, Androniki

Theodoridis, Prokopios

Kefallonitis, Efstathios

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

¨ Table of contents

European Works Councils in the Airline Industry

Stephen J. Havlovic, Laurentian University, Canada



From a Smart City to a Smart Destination: a Case Study

Sónia Avelar University of the Azores, Portugal



Smart Tourism Approaches through Intelligent Print Media

Panagiota Konstantinou, Spyridon Nomicos and Androniki Kavoura, University of West Attica, Greece



Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists

Panagiota Konstantinou, University of West Attica, Greece, Spyridon Nomicos, University of West Attica, Greece, Georgios Stathakis, Hellenic Open University, Greece and Athina Mountzouri, University of West Attica, Greece



Intelligent Packaging as a Dynamic Marketing Tool for Tourism

Athina Mountzouri, Apostolos Papapostolou and Spyridon Nomikos, University of West Attica, Greece



Intelligent Ticket with Augmented Reality Applications for Archaeological Sites

Dimitrios Panagiotakopoulos and Konstantina Dimitrantzou, University of West Attica, Greece



Visualization of Folk-Dances in Virtual Reality Environments

Iris Kico, Masaryk University, Czech Republic, Milan Dolezal, Masaryk University, Czech Republic, Nikos Grammalidis, Information Technologies Institute, Hellas and Fotis Liarokapis Masaryk University, Czech Republic



Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS)

Nikolaos Bitzidis, Sotirios Dimitriadis, George Karavasilis, Evangelos Kehris and Vasiliki Vrana, International Hellenic University, Serres, 62124, Greece



Mapping Island Tourism Research

Flávio Tiago, Cristina Oliveira, Ana Brochado and Sé

Über Autor(innen)

Androniki Kavoura is a professor of marketing communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing and tourism marketing. She has published papers on these topics in many international journals. She is also conference chair of the International Conference on Strategic Innovative Marketing and Tourism.
Efstathios Kefallonitis is a professor of marketing at the State University of New York at Oswego, USA. His research focuses on strategic marketing and branding, hospitality and air transport. He has published in many academic and professional journals and he is among the top professionals in the air transport industry.
Prokopios Theodoridis is a professor of marketing, University of Patras, Greece. His research focuses, among others, on food and beverage marketing, retail and services marketing, internal marketing, consumer behaviour, marketing communications. He is the secretary general of the Hellenic Marketing Academy.