Kinney Master the Media to Attract Your Ideal Clients

A Personal Marketing System for Financial Professionals
1. Auflage 2004
ISBN: 978-0-471-71847-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

Praise for Master the Media to Attract Your Ideal Clients
"This book is a marketing masterpiece. It should be requiredreading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer Securities America,Inc.
"Marketing is the lifeblood of any practice. The media is the mosteffective and cost-efficient way to market. Unfortunately, mostpractitioners only dream of media attention. No more-Derrick Kinneydelivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management
"This fast-moving, practical book gives you a step-by-step processto multiply your results and dramatically increase your exposureand name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, CreateYour Own Future
"Kinney offers an easy and effective 'how-to' approach forfinancial producers to gain recognition and credibility by becomingmedia sources. If you want to take your business to the next level,this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling
"Derrick Kinney has built an effective marketing system that everyadvisor can use to help grow their business and attract moreprofitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for FinancialPlanning

Autoren/Hrsg.

Kinney, Derrick

Inhaltsverzeichnis

Chapter One. Exploit Your Strengths.
Chapter Two. Breaking into the Media.
Chapter Three. Learn the Ropes.
Chapter Four. Be the Expert.
Chapter Five. Create the Brand.
Chapter Six. Getting the Business.
Index.

Über Autor(innen)

DERRICK KINNEY, a Dallas/Fort Worth-based financial planner,has been named the "most recognized financial advisor" in theDallas/Fort Worth area. Nationally, Kinney has been hailed as a"marketing guru" by Investment Advisor magazine and has been quotedby the Wall Street Journal, Forbes, Newsweek, Smart Money,Entrepreneur, CBS MarketWatch, Bloomberg Television, and numerousnewspapers across the country. Locally, Kinney appears regularly onradio and TV as a financial expert. In addition to his ownsuccessful financial planning practice, Kinney runs Palladium MediaConsulting, which advises financial professionals and businessowners across the country on how to position themselves as expertsin their local media to attract their ideal clients. A successfulentrepreneur and business owner, Kinney is a popular speaker forfinancial firms and small business conferences across the country.