Green Marketing

A Case Study of the Sub-Industry in Turkey
2016. Auflage 2015
ISBN: 978-1-137-53587-0
Verlag: Palgrave MacMillan UK

Buch, Englisch, 153 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3207 g

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

Zielgruppe

Research

Autoren/Hrsg.

Kirgiz, A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Umweltökonomie
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement

Inhaltsverzeichnis

1. Sustainable Green Marketing 2. Green Marketing Mix 3. Green Consumers and Marketing 4. The Turkish Automotive Sub-Industry 5. A Case From Turkey: SA-BA

Über Autor(innen)

Ayca Can Kirgiz received her BA degree in Turkology with a focus on linguistics and Turkish/Cyrillic based languages, and went on to pursue her MA in Advertising, giving her an interdisciplinary approach to Marketing and Branding. Completing her PhD studies at the Department of Production Management and Marketing of the School of Economics and Administrative Sciences, she has written many articles and books in this field. her interests include Marketing, Brand Management, Integrated Marketing Communications and Business Administration.