International Marketing: Six Volume Set

Six Volume Set
ISBN: 978-1-4129-2830-4
Verlag: SAGE PUBN

Buch, Englisch, 2392 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 4420 g

Reihe: Sage Library in Marketing

Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in international marketing research, with particular emphasis on the conceptual framework and theory development in the field.

The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges.

Reviewing the core micro- and macro- topics to emerge during this key period, leading edge papers examine organizational and personal consumer behaviour, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances.

Volume One: looks at consumer behaviour, organizational buying issues, country of origin, global marketing research and methodological issues.

Volume Two: looks at internationalization of firms, specific modes of entry, exporting, licensing.

Volume Three: looks at franchising, joint ventures, exit strategies, internet in global marketplace, marketing strategies for emerging markets.

Volume Four: looks at competitive strategy, conceptual development, sources of competitive advantage and performance implications, regionalization of global strategy, strategic alliances, learning and trust, recipes for alliance success.

Volume Five: looks at global sourcing, global sourcing in a service context, market segmentation and positioning, global standardization vs. local responsiveness, marketing mix.

Volume Six: looks at global product strategy, product development, global new product diffusion, global branding, global advertising, global pricing, global distribution.

Autoren/Hrsg.

Kotabe, Masaaki

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Volume One
Overview
SECTION ONE: ORGANIZATIONAL AND CONSUMER BEHAVIOR

PART ONE: CONSUMER BEHAVIOR
Cross-Cultural Examination of the Fishbein Behavioral Intent - Chol Lee and Robert T Green
Marketing Universals - Niraj Dawar and Philip Parker
Consumers Use of Brand Name, Price, Physical Appearance and Retailer Reputation as Signals of Product Quality
Optimum Stimulation Level and Exploratory Consumer Behavior in an Emerging Consumer Market - Jan-Benedict E M Steenkamp and Steven M Burgess
A Study of the Service Encounter in Eight Countries - Bruce D Keillor, G Thomas Hult and Destan Kandemir
PART TWO: ORGANIZATIONAL BUYING ISSUES
Do's and Don'ts of Cross-Cultural Negotiations - Paul A Herbig and Hugh E Kramer
The Dynamics of International Business Negotiations - Arvind V Phatak and Mohammed M Habib
Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan - R Bruce Money, Mary C Gilly and John L Graham
PART THREE: COUNTRY OF ORIGIN
Country Image - C Min Han
Halo or Summary Construct?
The Moderating Effects of Country of Assembly, Country of Parts and Country of Design on Hybrid Product Evaluations - Paul Chao
Perception of Foreignness - Gary S Insch and Stewart R Miller
Benefit or Liability?
Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues - Lyn S Amine, Mike C H Chao and Mark J Arnold
Two Case Studies of Taiwan and Acer in China
PART FOUR: GLOBAL MARKETING RESEARCH AND METHODOLOGICAL ISSUES
Issues in Collecting Primary Data - Susan P Douglas and C Samuel Craig
Using Secondary Data in International Research - Masaaki 'Mike' Kotabe
Opportunities and Risks
The Effect of National Culture on the Choice of Entry Mode - Bruce Kogut and Harbir Singh
Cultural Distance Revisited - Oded Shenkar
Towards a More Rigorous Conceptualization and Measurement of Cultural Differences
Volume Two
SECTION TWO: MARKET ENTRY AND EXIT DECISIONS
PART ONE:INTERNATIONALIZATION OF FIRMS
An Attempted Integration of the Literature on the Export Behavior of Firms - Warren J Bilkey
Internal Determinants of Export Marketing Behavior - S Tamer Cavusgil and John R Nevin
An Empirical Investigation
International Expansion Strategy of Japanese Firms - Sea Jin Chang
Capability Building through Sequential Entry
The Psychic Distance Paradox - Shawna O'Grady and Henry W Lane
PART TWO: SPECIFIC MODES OF ENTRY
Mode of International Entry - Peter S Davis, Ashay B Desai and John D Francis
An Isomorphism Perspective
Determinants of Entry in an Emerging Economy - Yadong Luo
A Multilevel Approach
Choice between Non-Equity Entry Modes - M Krishna Erramilli, Sanjeev Agarwal and Chekitan S Dev
An Organizational Capability Perspective
Transaction Cost-Enhanced Entry Mode Choices and Firm Performance - Keith D Brouthers, Lance Eliot Brouthers and Steve Werner
The Influence of Industry Structure on the Entry Mode Choice of Overseas Entrants in Manufacturing Industries - B Elango and Rakesh B Sambharya
A: Exporting
The Export Development Process - Leonidas C Leonidou and Constantine S Katsikeas
An Integrative Review of Empirical Models
State Government Promotion of Manufacturing Exports - Masaaki Kotabe and Michael R Czinkota
A Gap Analysis
Marketing Strategy Determinants of Export Performance - Leonidas C Leonidou, Constantine S Katsikea and Saeed Samiee
A Meta-Analysis
The Role of Systematic International Market Selection on Small Firms' Export Performance - Lance E Brouthers and George Nakos
B: Licensing
Inward Technology Licensing as an Alternative to Internal R & D in New Product Development - Kwaku Atuahene-Gima
A Conceptual Framework
Emerging Roles of Technology Licensing in Development of Global Product Strategy - Masaaki Kotabe, Arvind Sahay and Preet S Aulakh
A Conceptual Framework and Research Propositions
Extending Internalization Theory - Shih-Fe

Über Autor(innen)

Kotabe, Masaaki
Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing, and is Director of Research at the Institute of Global Management Studies at the Fox School of Business and Management at Temple University. He currently serves as the Editor of the Journal of International Management. Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. Dr. Kotabe served as the Vice President of the Academy of International Business in 1997-98. In 1998, he was elected a Fellow of the Academy of International Business for his significant contribution to international business research and education. He has written over 100 scholarly publications. His research work has appeared in such journals as the Journal of International Business Studies, Journal of Marketing, Strategic Management, and Academy of Management Journal.