Kozak / Baloglu | Managing and Marketing Tourist Destinations | Buch | sack.de

Kozak / Baloglu Managing and Marketing Tourist Destinations



Strategies to Gain a Competitive Edge

1. Auflage 2012, 242 Seiten, Kartoniert, Format (B × H): 231 mm x 152 mm, Gewicht: 392 g Reihe: Routledge Advances in Tourism
ISBN: 978-0-415-81148-4
Verlag: Taylor & Francis Ltd


Kozak / Baloglu Managing and Marketing Tourist Destinations

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authorshighlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.
This book offers practical information directly related to the tourism industry,usingthe examples of real-world casesto bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Weitere Infos & Material


Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2.Destination Competitiveness: An Overview 3.Determinants of Destination Competitiveness Part 2: Destination Management 4.Destination-Based Management Strategies 5.Destination-Based Total Quality Management 6.Destination Benchmarking Part 3: Destination Marketing 7.Destination-Based Marketing Strategies 8.Destination Branding 9.From Traditional Marketing to ‘It’ Marketing


Kozak, Metin
Metin Kozak serves as Professor of Marketing, Mugla University, Turkey.Kozak has published in international journals and presented over 40 papers at countless conferences. He is the author and co-editor of six books. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets.

Seyhmus Baloglu is Professor and Associate Dean for Research at the William F. Harrah College of Hotel Administration, UNLV, USA.Baloglu is a prolific author and the recipient of numerous national and international research awards. His research interests revolve around Destination Image and Branding, Customer Loyalty, Internet Marketing, Data Mining, and TQM.


Ihre Fragen, Wünsche oder Anmerkungen

Ihre Nachricht*
Wie möchten Sie kontaktiert werden?
Anrede*
Titel
Vorname*
Nachname*
Ihre E-Mail-Adresse*
Firma
Telefon
Fax
Bestellnr.
Kundennr.
Lediglich mit * gekennzeichnete Felder sind Pflichtfelder.
Wenn Sie die im Kontaktformular eingegebenen Daten durch Klick auf den nachfolgenden Button übersenden, erklären Sie sich damit einverstanden, dass wir Ihr Angaben für die Beantwortung Ihrer Anfrage verwenden. Selbstverständlich werden Ihre Daten vertraulich behandelt und nicht an Dritte weitergegeben. Sie können der Verwendung Ihrer Daten jederzeit widersprechen. Das Datenhandling bei Sack Fachmedien erklären wir Ihnen in unserer Datenschutzerklärung.