Buch, Englisch, 391 Seiten, Format (B × H): 155 mm x 235 mm
Combining New Age Technologies and Human Insights
Buch, Englisch, 391 Seiten, Format (B × H): 155 mm x 235 mm
Reihe: Palgrave Executive Essentials
ISBN: 978-3-031-59636-0
Verlag: Palgrave Macmillan
The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.
This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.
For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
Zielgruppe
Popular/general
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
Weitere Infos & Material
Chapter 1: Transformative Marketing Has Begun.- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective.- Chapter 3: Transformative Marketing with Artificial Intelligence.- Chapter 4: Transformative Marketing with Generative Artificial Intelligence.- Chapter 5: Transformative Marketing with Machine Learning (ML).- Chapter 6: Transformative Marketing with Metaverse.- Chapter 7: Transformative Marketing with Internet of Things (IoT).- Chapter 8: Transformative Marketing with Robotics.- Chapter 9: Transformative Marketing using Drones.- Chapter 10: Transformative Marketing with Blockchain.- Chapter 11: Putting it all together.